The main aim of a marketing campaign is to get a user to buy (or buy into) your product or service, and that aim hasn’t really changed. But what has changed is how you can successfully do this in today’s competitive online market where users are generally more cautious and distrusting of brands… and that’s by using social proof. Continue reading
SEO could be about to be turned on its head & those who have invested heavily into their Google ranking are not happy…
Google are in the experimental stages of creating a new mobile-first index which will rank its search listings based on the mobile version of content, rather than the current desktop version…but ‘don’t freak out’ says Google’s Gary Illyes, there is still time to ensure that you are ready for the switch when it happens some time this year.
Following Google announcement in recent years that it would boost ranking of secured HTTPS/SSL websites in search results. It has come to our attention that Google’s Chrome browser will start showing a not secure warning when password or credit card fields are detected on an HTTP page.
Client Q. I would like to hear your views on SEO and Google ranking. There are some people who claim that they can bypass the ranking and get us to the top…. Continue reading
Here are the top 5 things you need to know! Continue reading
Facebook ads are great, we love them, you love them. However, anyone who has created one knows that getting them rejected for having too much text is a pain in the neck. Continue reading
[Reproduced Kyero article] Spain based property portal Kyero’s data reveals a wide range of reactions from buyers when you speak their native language (although they’d be too polite to tell you). Continue reading
OK so you’re using the newish Facebook lead ads facility which, in the right circumstances is a great way of generating leads without the need of a landing page. But the snag is you don’t get a notification email, Unless you have an integrated CRM such as SalesForce, you have to manually go in and download the leads. Continue reading
One minute. What can you do online in one minute…check an email, send a tweet… share a picture on Facebook? One minute. Sixty seconds. It’s not long when you think about it but a lot can happen in a minute, especially in an internet minute, when there are millions of other people doing exactly what you are doing in that very same minute. Continue reading
What if your buyers could experience a property viewing without leaving their home? For many agents the biggest hurdle when dealing with leads is getting buyers to commit to a date when they will visit for the viewing. Continue reading
It is official, after months of testing ads on Google Images, now Google announced image search will have Google Shopping Ads. Continue reading
If you think that your new real estate website is going to do well on Google for Marbella area property search terms, think again. Here’s why it might be more difficult than you thought in just 388 words… Continue reading
Nearly 50% of adults cannot spot the paid adverts when looking at Google’s search results, according to a report by Ofcom.
The ‘Adults’ media use and attitudes report’, surveyed 1,328 adults who use search engines and presented them with the following picture of a search engine results page (SERP). They were then given three options as to what they thought the first three results on the SERP were.
Yes you can upload a PDF directly to Mailchimp so you can add a link to a brochure download on your Mailchimp. You can upload other files types too. Anyway, here’s how to do it.
Did you know you could give your Facebook page a small like boost without having to spend a dime? Continue reading
Google is rolling out a new ad targeting method called Customer Match. It is a new product designed to help you reach your customers on Google Search, YouTube, and Gmail – when it matters most. Continue reading
Google has now made it possible to target customers with ads directly in their inboxes via Gmail ads. Continue reading
Q. “Can you please tell me if the bounce rate at 80% and the duration on the site at under 10 seconds is normal on the type of campaigns we are running?
What can we do to improve this? Should we be concerned?”
Much time is spent guessing how people interact with one’s website something which is normally emotive and subjective. What if we told you you could see exactly where on your website people are clicking and where they are not? Continue reading