Google using HTTPS as a ‘lightweight’ ranking signal

Https Google Ranking SignalGoogle invests a lot in making sure that their services use industry-leading security, like strong HTTPS encryption by default. That means that people using Search, Gmail and Google Drive, for example, automatically have a secure connection to Google.

Zineb Ait Bahajji and Gary Illyes, Webmaster Trends Analysts wrote on the Official Google Webmaster Central Blog: Continue reading

Russia’s Yandex to display Facebook posts & comments in results

BBC News – Facebook has agreed a deal to share public data from its users with Yandex – Russia’s largest search engine. The deal will give Yandex full access to public data from users in Russia, Turkey and CIS countries including Ukraine, Belarus and Kazakhstan. The data includes users’ posts and comments on them. Profiles or posts set to “private” will not be searchable. Continue reading

Costa del Sol’s Voodoo Internet Marketing launches ‘Bare Bones’ low cost monthly social media and SEO plan

Vooodoo Internet MarketingA Costa del Sol internet marketing company has launched a new package aimed at proving online marketing cover for local businesses with very limited budgets.

As the name suggests, Voodoo Internet Marketing’s new ‘Bare Bones’ package fills the gap for members of the Marbella and wider Costa del Sol business community who, due to difficult trading conditions in Spain, feel they cannot afford online marketing.

This monthly plan enables them to keep a ‘bare bones’ presence online. Continue reading

Social Media Marketing: Mensch starts up in UK

Conservative MP Louise Mensch has launched a microblogging social media site to rival Twitter.

Ms Mensch is a prolific Twitter user with almost 60,000 followers but said she has grown “frustrated” with it.

Her new site – Menshn – aims to keep conversations on topic and allows 180 character posts – 40 more than Twitter.

The site, jointly owned by ex-Labour digital adviser Luke Bozier, was only available in the US initially but aimed to launch in the UK before the London Olympics. The launch was brought forward for the Euro 2012 championships due to the vast amount of discussion about it on other social media.
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New PPC Ads Notice Label and Icon for the Google Display Network

In support of industry-wide efforts to provide more information to consumers, Google are changing their “Ads By Google” in-ads notice icon for PPC ads to a new icon that expands to an “AdChoices” label.

AdChoices is an industry standard “i” icon that expands to “AdChoices” when users move their cursor over the icon. Giving users clear notice about the PPC ads they see is a high priority for Google and for many in the online PPC advertising industry at large. Users who click this label are taken to a page where they can learn more about online advertising and the PPC ads they see.

Already in use in the US since last year, these notifications were developed by the Interactive Advertising Bureau (IAB Europe)-led Self-Regulatory Program for Online Behavioral Advertising to proactively give users notice and choice about the PPC ads they see.
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Pay-per-click can pay off for advertisers

Pay-per-click web advertising can be an effective and inexpensive way to attract new business, according to a recent article published by Reuters.

Ads are quick and cheap to produce and their effectiveness can be easily gauged. For firms looking to attract new business, pay-per-click advertising on search engines, social media and other sites is worth a try.

Businesses can start an internet marketing campaign with a search engine like Google. Companies often invest heavily on consultants to help make sure they appear at the top of the organic search results page (SEO).

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Internet Marketing Research Shows Google Search Rankings Are Closely Linked With Facebook and Twitter

A new study carried out by Searchmetrics has revealed a comprehensive list of factors that correlate with ranking highly in Google searches. The results are useful when considering an effective, ongoing internet marketing plan.

The study, aimed at identifying the key factors that help web pages rank well in Google searches, shows among other things that the number of times a web page is shared on Facebook and Twitter is closely correlated with how high it ranks in Google searches.

Search and social analytics company Searchmetrics analyzed search results from Google for 10,000 popular keywords and 300,000 websites in order to pick out the issues that correlate with a high Google ranking.

Social Media

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Get Immediate Results with Pay-Per-Click Internet Marketing

PPC (Pay-Per-Click) advertising is one of the most effective paid internet marketing strategies you can use to drive traffic to your site.

Search engine marketing campaigns allow you to effectively target customers searching for products and services that you offer. But managing an online internet marketing campaign can require close attention and diligence. A qualified professional has experience and proficiency in creating AdWords campaigns for businesses, so they can save you time and resources by managing your campaign for you.

Benefits of PPC Internet Marketing

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