About Voodoo Test

Internet marketing specialist

Social Media Marketing in Business Today

Online social media is becoming an essential component of marketing for most businesses. But knowing how to go about it can be somewhat daunting for newcomers to this arena. A recent article for Management Today explained how many “businesses understand the importance of using social media to engage with customers at every point along the customer life cycle, but don’t always have the in-house technical or human resources to dedicate to an extensive social strategy”.

Social Media Marketing

Continue reading

Online Reputation Management in Spain

The widespread use of the internet as a research tool has given rise to a relatively new problem: online reputation management.

Companies and individuals can find themselves needing to protect their brand or reputation from damaging content brought to light through search engine queries. Damage can be inflicted, for example, by inflammatory comments posted on blogs, social network sites and forums by consumers or even competitors.

A recent story published in the Olive Press about a British woman running a business in Spain illustrates the problem. Emma Surgenor and her husband run a construction company. When a former business associate launched a vicious internet campaign against them, they felt powerless to deal with it.

Continue reading

Google reveals search result removal requests

ANYONE who has ever attempted to have content about themselves or their company removed from Google search results will know it is no easy task.

Often these are negative comments posted on blogs by disgruntled ex-employees or business competitors hoping to damage the reputation of their target to simply get even or gain a competitive advantage, in the case of the latter.

Google has now revealed a growing number of removal requests received from governments and copyright holders around the world.

The half-yearly Transparency Report (full report: www.google.com/transparencyreport/) was launched by Google in 2010 and has since grown to include other features.

Continue reading