Why Site Speed Matters

We live in a fast moving world where people want (and expect) to have everything at their fingertips; less time to spare and even less patience to wait. Time matters. Speed matters, especially when it comes to web pages. In fact, Akamai – a leading content delivery network (CDN) services provider – asked 1,048 online shoppers how long they expected a web page to take […]

GDPR and What it Means for Email Marketers

European privacy laws and spam regulations form the Directive on Privacy and Electronic Communication (EU E-Privacy Directive). Although the main goal of the regulation is outlined by the E-Privacy Directive, each country is free to interpret it into local law. This lack of consistency means that each EU member state has different email and privacy laws. The new law – The General Data Protection Regulation […]

Three reasons why you need to start tracking your leads

Property agents and real estate companies will be familiar with lead generation and the positive impact it can have on a business. Many agents are missing the opportunity of turning a property inquiry into a sale because they are not tracking the leads in the first place. There are many steps between getting an initial property inquiry to selling the property and handing over the […]

[Comment] 3 Truths about Lead Nurturing

Obtaining new leads can be a relatively straightforward process, but following up those leads and engaging with the client seems to be more hit than miss for most companies. We are going to take a look at the 3 main “undisputed truths” about lead nurturing, according to Seth Price, marketing strategist and content contributor at martechtoday.com. 1. Follow-ups have no limit Many companies have a […]

‘Don’t freak out’ says Google, as SEO set for massive shake-up

SEO could be about to be turned on its head & those who have invested heavily into their Google ranking are not happy… Google are in the experimental stages of creating a new mobile-first index which will rank its search listings based on the mobile version of content, rather than the current desktop version…but ‘don’t freak out’ says Google’s Gary Illyes, there is still time to […]

What Happens in One Internet Minute?

One minute. What can you do online in one minute…check an email, send a tweet… share a picture on Facebook? One minute. Sixty seconds. It’s not long when you think about it but a lot can happen in a minute, especially in an internet minute, when there are millions of other people doing exactly what you are doing in that very same minute.

Half of Adults Cannot Identify Ads in Google Search

  Nearly 50% of adults cannot spot the paid adverts when looking at Google’s search results, according to a report by Ofcom. The ‘Adults’ media use and attitudes report’, surveyed 1,328 adults who use search engines and presented them with the following picture of a search engine results page (SERP). They were then given three options as to what they thought the first three results […]

Facebook Set to Tackle ‘Click- Baiting’

Facebook announced this week that it is making some improvements to the News Feed function on its site. There will be two updates, the first is to help reduce click-baiting headlines, and the second is to help people see links shared on Facebook in the best format. ‘Click-baiting’ is a method where publishers post vague links with a headline to encourage people to click on […]

Blogger Sued After Bad Restaurant Review Ranks Highly in Google

A French judge has ruled that blogger Caroline Doudet should pay damages to a restaurant owner after her negative blog review was ranking highly in Google’s search results and damaging the restaurants reputation. Ms Doudet was sued by the restaurant owner of II Giardino, based in a region of southwestern France, after she wrote a not so flattering blog review about the ‘poor service’ and […]

Google’s revenue boosted by ads as business boss exits

Google has reported a 22% rise in its revenue during March-June compared to last year’s figures. Revenue rose by a whopping $16bn (£9.4bn) and profits were up by 6% to $3.4bn, according to the firms in its earnings report. The strong demand for Google’s advertising campaigns has boosted revenues beyond expectations. Google announced that the chief business officer Nikesh Arora was leaving for SoftBank. Mr Arora, […]

Bing follows Google in launching ‘right to be forgotten’ form

Microsoft’s search engine ‘Bing’ has introduced its right to be forgotten form allowing Europeans to ask for pages of web content to be removed from its online search results. The form, similar to the one that we saw Google introduce last month, gives its users an opportunity to request a link to be blocked from the site, which may be detrimental to their character, which will […]

Google receiving 10,000 search result removal requests a day

Google has received 41,000 requests in just four days from people hoping to have search results about themselves deleted from the search engine results pages (SERPs), the Wall Street Journal reports. That amounts to roughly 10,000 requests per day, or 7 requests per minute. The European Court of Justice ruled last month that search engines must give their users the option to request information about themselves