[Comment] 3 Truths about Lead Nurturing

Obtaining new leads can be a relatively straightforward process, but following up those leads and engaging with the client seems to be more hit than miss for most companies.

We are going to take a look at the 3 main “undisputed truths” about lead nurturing, according to Seth Price, marketing strategist and content contributor at martechtoday.com.

1. Follow-ups have no limit

Many companies have a self-imposed time limit for follow ups and all too often give up on leads far too soon.

Most follow-ups, whether from email, post, telephone or voicemail should be practiced in the first three days of initial contact and any other contact should then be spread out over the next 100 days or so after. Although it may feel like an aggressive tactic, it is important to remember that they have already registered their initial interest, so it is your job to gently nudge them and reach them in any way possible, says Price.

2. Automation is a must

Marketing people [we refuse to use the word marketers at Voodoo]  have the ability to automate emails, texts and calls by using a variety of CRM (customer relationship management) platforms. Using one such platform allows you to find the balance between automated and manual communication; if you have a hot lead a personalized follow-up will be more suitable whereas an automated message would provide a sufficient follow-up to a warm lead.

Whether you are following up leads with automated messages or personal ones, it is important to end on a question. Ask, “Did you get information you were looking for?” instead of “If you have any questions, let me know”.  It is an empathy trigger that drives engagement, says Price.

3. Content marketing is not just for lead generation

Content marketing can be a powerful tool in lead generation, however, it is also an effective way to nurture and grow client relationships especially when leads have long sale cycles; you are actually doing the client a service by sending them additional information or resources to help them decide what it is they need. Sending them a blog post, a check-list or brochure ensures that the client sees you as an expert and has you and your company in mind when they are ready to take the next step forward.

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Over 50% of Search Traffic comes from Smartphones and Tablets

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Although Google and Bing have not since released any official updates regarding the volume of mobile traffic vs. desktop traffic, many leading content performance marketing platforms support Google’s initial announcement. Continue reading

Online Marketing 101: Using Social Proof to Gain Trust

The main aim of a marketing campaign is to get a user to buy (or buy into) your product or service, and that aim hasn’t really changed. But what has changed is how you can successfully do this in today’s competitive online market where users are generally more cautious and distrusting of brands… and that’s by using social proof. Continue reading

Best time to follow up a property lead? Three stats you should know

ad Generation & Follow UpEstate agents occasionally ask us about lead follow-up. They want to know when the best time to follow up a lead is, fearing they might come across as desperate or trying hard sell tactics if they respond too fast. There are three statistics which real estate professionals should know… Continue reading

Spain Passes New ‘Google Tax’ Law

Google Image

Spain has passed a new law forcing the American giant Google to pay newspapers a fee every time it links to one of their news stories on its search engine.

The law, known as the Canon AEDE, states that sites which link to a news article alongside a meaningful description will have to pay a bill to the publisher.

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Google receiving 10,000 search result removal requests a day

right-to-be-forgottenGoogle has received 41,000 requests in just four days from people hoping to have search results about themselves deleted from the search engine results pages (SERPs), the Wall Street Journal reports.

That amounts to roughly 10,000 requests per day, or 7 requests per minute. The European Court of Justice ruled last month that search engines must give their users the option to request information about themselves  Continue reading

Google launches search removal tool after EU ‘Right to be forgotten’ ruling

Google image

Google has launched a new online search removal request tool via a submission form as it starts the lengthy process of executing the “right to be forgotten” rule following its recent loss in a landmark EU court case.

Individuals will now have the right to request “irrelevant, outdated or inappropriate” information about them or their company to be removed from Google’s search results.

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Comment: Google’s Panda 4.0 possible effect on real estate websites

spamGoogle’s recently released an update to the way its search algorithm works, dubbed “Panda 4.0″ aimed at discriminating against websites that publish duplicate or spammy content. It has long been a conundrum as to the SEO value of real estate website listings which are imported from and exported to third party sites. So how will Google”s Panda 4.0 update affect real estate websites?

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Google releases Panda 4.0 causing havoc among major brands

Google releases Panda 4.0Pandas may look cute and cuddly, but they can be extremely hazardous to your health. The same can be said about Google’s most recent update to the way its search algorithm works, dubbed “Panda 4.0,”which is said to be wreaking havoc with some major brands on the web, according to Business Insider.

“The intent of Google’s updates is the same as all its previous updates: It is attempting to discriminate against spam webpages that publish duplicate, thin, or useless content simply for the purpose of getting search traffic from Google,” writes Jim Edwards for BI. Continue reading

Is Facebook forcing page owners to pay to have their posts shown?

Voodoo Internet MarketingThe newish corporate face of Facebook has proven that indeed there is no such thing as a free lunch. Let me ask you this: when you post on your facebook page do you feel snubbed by your thousands of followers? Feel like you are speaking to yourself? Unless you’re posting funny videos, pictures of cute kittens or Justin Bieber it seems most people can no longer see them. Continue reading

Can expat businesses in Spain advertise on Twitter?

Twitter advertising SpainCan businesses in Spain advertise on Twitter? A good question.  We tried entering the details of two clients with about 1000 followers a piece and both over a year old. The first one was an established law firm based in Marbella (their target market is the Marbella area), and the other is a leading real estate agent also based in Marbella (their target market is outside of Spain). And this is what happened… Continue reading

Hey Big Spenders! Voodoo Internet Marketing hits €1 million milestone

Voodoo Internet MarketingAs Spain’s leading internet marketing company, we at Voodoo are big spenders, and that’s official! We can reveal that we have surpassed the €1,000,000 milestone spent on Google Advertising.

That may be a drop in the ocean for Google, but it’s a good indication of the level trust our clients have placed on us over these recent difficult times, and a clear sign of success. Continue reading

20 things your company should share on Social Media

Voodoo Internet MarketingInternational Social Media consultant and guru Jeff Bullas  has composed a very useful self-explanatory list called ‘20 Things You Should Share On Social Media’.The list is a useful ‘prompt’ of things company bosses could and should be sharing as a business on social media. Continue reading