MailChimp – why continually adding & deleting lists is bad

The basic point is this: It’s bad to continually delete and add new lists to MailChimp willy-nilly. There are many reasons, but these are 4 which spring to mind:

1. You lose all the unsubscribes and cleaned emails each time, as well as all the list stats. The best way is to update lists. If someone unsubscribes from the list but you then delete said list to upload a new one, chances are they will be added back in. However, if you update an existing list with any new names, it will add any new people, without creating any duplicates but not allow you to add any who have already unsubscribed. For this same reason, it is always better to unsubscribe someone from a list than to delete them.

2. Poor list maintenance can result in low engagement and compliance issues, which can affect your ability to send or even shut down your account.

3. If you have your website, landing page or Facebook lead ads configured to automatically update a MailChimp list, if you delete or change the list, this breaks to process.

4. If you’re just starting out, the free account is free up to 2k subscribers, Because of duplicated lists you’ll likely hit that limit and start getting charged sooner than necessary 🙁

There. If you’re guilty of this nefarious practice, slap yourself with a wet fish, and stop it. If you were thinking “it might be easier to delete and re-upload a list rather than figure out what groups are all about or how to segment a list”, refrain.

 

[Comment] 3 Truths about Lead Nurturing

Obtaining new leads can be a relatively straightforward process, but following up those leads and engaging with the client seems to be more hit than miss for most companies.

We are going to take a look at the 3 main “undisputed truths” about lead nurturing, according to Seth Price, marketing strategist and content contributor at martechtoday.com.

1. Follow-ups have no limit

Many companies have a self-imposed time limit for follow ups and all too often give up on leads far too soon.

Most follow-ups, whether from email, post, telephone or voicemail should be practiced in the first three days of initial contact and any other contact should then be spread out over the next 100 days or so after. Although it may feel like an aggressive tactic, it is important to remember that they have already registered their initial interest, so it is your job to gently nudge them and reach them in any way possible, says Price.

2. Automation is a must

Marketing people [we refuse to use the word marketers at Voodoo]  have the ability to automate emails, texts and calls by using a variety of CRM (customer relationship management) platforms. Using one such platform allows you to find the balance between automated and manual communication; if you have a hot lead a personalized follow-up will be more suitable whereas an automated message would provide a sufficient follow-up to a warm lead.

Whether you are following up leads with automated messages or personal ones, it is important to end on a question. Ask, “Did you get information you were looking for?” instead of “If you have any questions, let me know”.  It is an empathy trigger that drives engagement, says Price.

3. Content marketing is not just for lead generation

Content marketing can be a powerful tool in lead generation, however, it is also an effective way to nurture and grow client relationships especially when leads have long sale cycles; you are actually doing the client a service by sending them additional information or resources to help them decide what it is they need. Sending them a blog post, a check-list or brochure ensures that the client sees you as an expert and has you and your company in mind when they are ready to take the next step forward.

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