Nearly 50% of adults cannot spot the paid adverts when looking at Google’s search results, according to a report by Ofcom. The ‘Adults’ media use and attitudes report’, surveyed 1,328 adults who use search engines and presented them with the following picture of a search engine results page (SERP). They were then given three options as to what they thought the first three results […]
PPC
Target ads using email addresses via Google’s new Customer Match
Google is rolling out a new ad targeting method called Customer Match. It is a new product designed to help you reach your customers on Google Search, YouTube, and Gmail – when it matters most.
Native Gmail ads arrive to AdWords
Google has now made it possible to target customers with ads directly in their inboxes via Gmail ads.
Q&A Landing Pages: My bounce rate has increased, is this normal?
Q. “Can you please tell me if the bounce rate at 80% and the duration on the site at under 10 seconds is normal on the type of campaigns we are running? What can we do to improve this? Should we be concerned?”
‘Stalking’ your website visitors with Facebook and Google AdWords
Want to stalk your website visitors? Here’s how to do it.
How many leads is your Google AdWords campaign generating?
If you’re currently running a Google AdWords PPC campaign do you know what your cost per conversion (lead) is? Can you tell which leads are organic and which ones come from PPC? If you don’t know the answer to these questions, chances are you’re wasting your money.