[Comment] 3 Truths about Lead Nurturing

Obtaining new leads can be a relatively straightforward process, but following up those leads and engaging with the client seems to be more hit than miss for most companies.

We are going to take a look at the 3 main “undisputed truths” about lead nurturing, according to Seth Price, marketing strategist and content contributor at martechtoday.com.

1. Follow-ups have no limit

Many companies have a self-imposed time limit for follow ups and all too often give up on leads far too soon.

Most follow-ups, whether from email, post, telephone or voicemail should be practiced in the first three days of initial contact and any other contact should then be spread out over the next 100 days or so after. Although it may feel like an aggressive tactic, it is important to remember that they have already registered their initial interest, so it is your job to gently nudge them and reach them in any way possible, says Price.

2. Automation is a must

Marketing people [we refuse to use the word marketers at Voodoo]  have the ability to automate emails, texts and calls by using a variety of CRM (customer relationship management) platforms. Using one such platform allows you to find the balance between automated and manual communication; if you have a hot lead a personalized follow-up will be more suitable whereas an automated message would provide a sufficient follow-up to a warm lead.

Whether you are following up leads with automated messages or personal ones, it is important to end on a question. Ask, “Did you get information you were looking for?” instead of “If you have any questions, let me know”.  It is an empathy trigger that drives engagement, says Price.

3. Content marketing is not just for lead generation

Content marketing can be a powerful tool in lead generation, however, it is also an effective way to nurture and grow client relationships especially when leads have long sale cycles; you are actually doing the client a service by sending them additional information or resources to help them decide what it is they need. Sending them a blog post, a check-list or brochure ensures that the client sees you as an expert and has you and your company in mind when they are ready to take the next step forward.

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‘Don’t freak out’ says Google, as SEO set for massive shake-up

mobile first ranking GoogleSEO could be about to be turned on its head & those who have invested heavily into their Google ranking are not happy…

Google are in the experimental stages of creating a new mobile-first index which will rank its search listings based on the mobile version of content, rather than the current desktop version…but ‘don’t freak out’ says Google’s Gary Illyes, there is still time to ensure that you are ready for the switch when it happens some time this year.

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How to… download Facebook lead ads leads easily…

Facebook-lead-ads-download

OK so you’re using the newish Facebook lead ads facility which, in the right circumstances is a great way of generating leads without the need of a landing page. But the snag is you don’t get a notification email, Unless you have an integrated CRM such as SalesForce, you have to manually go in and download the leads. Continue reading

Half of Adults Cannot Identify Ads in Google Search

 

google-adsNearly 50% of adults cannot spot the paid adverts when looking at Google’s search results, according to a report by Ofcom.

The ‘Adults’ media use and attitudes report’, surveyed 1,328 adults who use search engines and presented them with the following picture of a search engine results page (SERP). They were then given three options as to what they thought the first three results on the SERP were.

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A21 Update: Mobile-friendliness Google Ranking D-Day

Barry Schwartz writing for seoroundtable.com today quotes Google’s Zineb Ait Bahajji, a Webmaster Trends Analyst, revealing that Google’s Mobile Friendly algorithm will have a bigger effect than that of Panda or Penguin.

Barry writes that although this mobile-friendly algorithm only impacts mobile search, this “can be around 50% of all queries on Google these days. If your site is not mobile-friendly, it will suffer greatly in the mobile search results. So make sure to get ready now for this April 21st launch.”

Related post: April 21: Mobile-friendliness a ‘significant’ ranking factor on Google mobile searches

Google To Penalise Doorway Pages

Google SERPS - Voodoo Internet MarketingGoogle will take algorithmic action on more doorway pages in the near future. The new algorithm adjustment will impact these pages trying to increase their search footprint, searchengineland.com reveals today. In a release via the Official Google Webmaster Central Blog today, Google’s Brian White writes that they “have a long-standing view that doorway pages that created solely for search engines can harm the quality of the user’s search experience.” Continue reading

Yoast WordPress SEO Plugin Vulnerable – Update it!

yoast-seoMillions of WordPress sites may be exposed to a Blind SQL Injection vulnerability due to a security hole in the very popular Yoast SEO plugin,
searchengineland.com reports.

All the versions prior to 1.7.3.3 of ‘WordPress SEO by Yoast’ are vulnerable to Blind SQL Injection web application flaw, according to an advisory published on Wednesday (11th March). Continue reading

Spain Passes New ‘Google Tax’ Law

Google Image

Spain has passed a new law forcing the American giant Google to pay newspapers a fee every time it links to one of their news stories on its search engine.

The law, known as the Canon AEDE, states that sites which link to a news article alongside a meaningful description will have to pay a bill to the publisher.

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Google using HTTPS as a ‘lightweight’ ranking signal

Https Google Ranking SignalGoogle invests a lot in making sure that their services use industry-leading security, like strong HTTPS encryption by default. That means that people using Search, Gmail and Google Drive, for example, automatically have a secure connection to Google.

Zineb Ait Bahajji and Gary Illyes, Webmaster Trends Analysts wrote on the Official Google Webmaster Central Blog: Continue reading

Do Google algorithms affect sites the same way in all languages?

Google Algorithms languagesEver been flummoxed by a site’s ranking getting nailed in English on Google.co.uk but still ranking high and dry in other languages? Me too. Try telling the client “English? Naaaaah. Don’t worry about English. You’re page 1 for Latvian!”

But if Google has a problem with your site, why only in English? Whyyyyy? Continue reading