How to… download Facebook lead ads leads easily…

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OK so you’re using the newish Facebook lead ads facility which, in the right circumstances is a great way of generating leads without the need of a landing page. But the snag is you don’t get a notification email, Unless you have an integrated CRM such as SalesForce, you have to manually go in and download the leads. Continue reading

Facebook Set to Tackle ‘Click- Baiting’

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Facebook announced this week that it is making some improvements to the News Feed function on its site.

There will be two updates, the first is to help reduce click-baiting headlines, and the second is to help people see links shared on Facebook in the best format.

‘Click-baiting’ is a method where publishers post vague links with a headline to encourage people to click on it to see more. Posts like these usually get lots of clicks and the more they are seen by people the higher up in your news feed they appear. In a post published in its online newsroom Facebook said it will reduce the amount of click baiting on its site so it “does not drown out the things that people really want to see…”

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Bing follows Google in launching ‘right to be forgotten’ form

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Microsoft’s search engine ‘Bing’ has introduced its right to be forgotten form allowing Europeans to ask for pages of web content to be removed from its online search results.

The form, similar to the one that we saw Google introduce last month, gives its users an opportunity to request a link to be blocked from the site, which may be detrimental to their character, which will then be evaluated by a member of the Microsoft team.

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Walkthrough: How to invite LinkedIn connections to Like your Facebook page

invite-Linkedin-connections-to-Like-facebook-PageSetting aside that most of the people who have Liked your Facebook page probably don’t get to see your posts anyway, size still matters – at least to company bosses. Unless your page is about laughing babies or cars or Justin Bieber, building your audience of Likes for a Facebook page can be a little hard work, especially if you’re not prepared to pay Facebook Inc for a get more likes campaign… But those of you in LinkedIn know that once you get rolling, it is eeeasy extending your network of connections. Did you know you can invite your LinkedIn connections who have Facebook profiles to Like your Facebook Page? Of course you didn’t. Here’s how you do it. Continue reading

Is Facebook forcing page owners to pay to have their posts shown?

Voodoo Internet MarketingThe newish corporate face of Facebook has proven that indeed there is no such thing as a free lunch. Let me ask you this: when you post on your facebook page do you feel snubbed by your thousands of followers? Feel like you are speaking to yourself? Unless you’re posting funny videos, pictures of cute kittens or Justin Bieber it seems most people can no longer see them. Continue reading

Facebook Is Killing 3 Types Of Content In The News Feed

Facebook announced even more changes to its News Feed algorithm, aimed at “cleaning up News Feed spam”.
Facebook will be targeting three specific types of posts, and stop showing them in the News Feed: like-baiting, frequently circulated content, and spammy links.
Organic reach is already nearly evaporated for most Pages, so it’s kind of like “who cares?” at this point. The real damage is already done.
Story:webpronews.com

Vizify to shut down following Yahoo! acquision, not so yahoo…

Vizify to shut downSwanky-looking social data visualisation firm Vizify has announced that following its acquisition by Yahoo! it will be “sunsetting the Vizify service” which is a polite and rather obscure way of saying they’re binning it.

In a newsletter sent out today they said that as “part of their transition to Yahoo”, they will no longer be allowing new signups or purchases of paid plans. Continue reading

Socia Media ‘oops’ after David Cameron’s Twitter follows ‘escorts’

Social Media Oops

OUCH: Cameron gets egg on his face again after his Twitter account follows posh brothel.

Even the highest profile public figures have fallen victim to cutting corners with whom they trust to manage their social media. Yesterday’s BBC report reveals the British Premier is no stranger to getting the odd splash of egg on his face. “Prime Minister David Cameron appeared to accidentally follow a high-class escort agency on Twitter,” it reads. “Number 10 told the BBC the account had been followed due to an automated system they had in place in 2009. It said it was in the process of unfollowing “inappropriate” accounts.”

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Twitter tightens its security measures to stop rise in bogus emails

Twitter SecurityIn a bid to stop email spoofing, Twitter has implemented a new technology called DMARC. This follows an increase in reports of phishing emails that appear to come from twitter.com addresses.

Josh Aberant from Twitter said: “there’s no shortage of bad actors sending emails that appear to come from a Twitter.com address in order to trick you into giving away key details about your Twitter account, or other personal information, commonly called “phishing”.

20 things your company should share on Social Media

Voodoo Internet MarketingInternational Social Media consultant and guru Jeff Bullas  has composed a very useful self-explanatory list called ‘20 Things You Should Share On Social Media’.The list is a useful ‘prompt’ of things company bosses could and should be sharing as a business on social media. Continue reading

Social Media Marketing in Business Today

Online social media is becoming an essential component of marketing for most businesses. But knowing how to go about it can be somewhat daunting for newcomers to this arena. A recent article for Management Today explained how many “businesses understand the importance of using social media to engage with customers at every point along the customer life cycle, but don’t always have the in-house technical or human resources to dedicate to an extensive social strategy”.

Social Media Marketing

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