The main aim of a marketing campaign is to get a user to buy (or buy into) your product or service, and that aim hasn’t really changed. But what has changed is how you can successfully do this in today’s competitive online market where users are generally more cautious and distrusting of brands… and that’s by using social proof. Continue reading
OK so you’re using the newish Facebook lead ads facility which, in the right circumstances is a great way of generating leads without the need of a landing page. But the snag is you don’t get a notification email, Unless you have an integrated CRM such as SalesForce, you have to manually go in and download the leads. Continue reading
One minute. What can you do online in one minute…check an email, send a tweet… share a picture on Facebook? One minute. Sixty seconds. It’s not long when you think about it but a lot can happen in a minute, especially in an internet minute, when there are millions of other people doing exactly what you are doing in that very same minute. Continue reading
Did you know you could give your Facebook page a small like boost without having to spend a dime? Continue reading
Facebook have added a new feature in Messenger that gives people a way to send or receive money between friends. This feature will be rolling out over the coming months in the US. Continue reading
Facebook announced a new feature on its paid advertising service today that enables users to target the 92 million expats living away from their home country.
The new function will help businesses reach people, speaking their language, living abroad, thus widening their marketing audience.
Over the coming weeks your business page likes on Facebook may decrease as likes from memorialised accounts and accounts that have been voluntarily deactivated will automatically be removed.
Facebook announced this week that it is making some improvements to the News Feed function on its site.
There will be two updates, the first is to help reduce click-baiting headlines, and the second is to help people see links shared on Facebook in the best format.
‘Click-baiting’ is a method where publishers post vague links with a headline to encourage people to click on it to see more. Posts like these usually get lots of clicks and the more they are seen by people the higher up in your news feed they appear. In a post published in its online newsroom Facebook said it will reduce the amount of click baiting on its site so it “does not drown out the things that people really want to see…”
Microsoft’s search engine ‘Bing’ has introduced its right to be forgotten form allowing Europeans to ask for pages of web content to be removed from its online search results.
The form, similar to the one that we saw Google introduce last month, gives its users an opportunity to request a link to be blocked from the site, which may be detrimental to their character, which will then be evaluated by a member of the Microsoft team.
Setting aside that most of the people who have Liked your Facebook page probably don’t get to see your posts anyway, size still matters – at least to company bosses. Unless your page is about laughing babies or cars or Justin Bieber, building your audience of Likes for a Facebook page can be a little hard work, especially if you’re not prepared to pay Facebook Inc for a get more likes campaign… But those of you in LinkedIn know that once you get rolling, it is eeeasy extending your network of connections. Did you know you can invite your LinkedIn connections who have Facebook profiles to Like your Facebook Page? Of course you didn’t. Here’s how you do it. Continue reading
The newish corporate face of Facebook has proven that indeed there is no such thing as a free lunch. Let me ask you this: when you post on your facebook page do you feel snubbed by your thousands of followers? Feel like you are speaking to yourself? Unless you’re posting funny videos, pictures of cute kittens or Justin Bieber it seems most people can no longer see them. Continue reading
Facebook announced even more changes to its News Feed algorithm, aimed at “cleaning up News Feed spam”.
Facebook will be targeting three specific types of posts, and stop showing them in the News Feed: like-baiting, frequently circulated content, and spammy links.
Organic reach is already nearly evaporated for most Pages, so it’s kind of like “who cares?” at this point. The real damage is already done.
Swanky-looking social data visualisation firm Vizify has announced that following its acquisition by Yahoo! it will be “sunsetting the Vizify service” which is a polite and rather obscure way of saying they’re binning it.
In a newsletter sent out today they said that as “part of their transition to Yahoo”, they will no longer be allowing new signups or purchases of paid plans. Continue reading
Even the highest profile public figures have fallen victim to cutting corners with whom they trust to manage their social media. Yesterday’s BBC report reveals the British Premier is no stranger to getting the odd splash of egg on his face. “Prime Minister David Cameron appeared to accidentally follow a high-class escort agency on Twitter,” it reads. “Number 10 told the BBC the account had been followed due to an automated system they had in place in 2009. It said it was in the process of unfollowing “inappropriate” accounts.”
Have you noticed when searching on Google that your competition’s search results is displayed with little thumbnail image of someone with their name written next to it?
Want to know what it is, if it’s of any benefit, and if so, how to get it?. Continue reading
Josh Aberant from Twitter said: “there’s no shortage of bad actors sending emails that appear to come from a Twitter.com address in order to trick you into giving away key details about your Twitter account, or other personal information, commonly called “phishing”.
With the new profile design from Twitter the covers photo has been rolled out in much in the same way as facebook and google+. You can add yours in 5 easy steps
Step 1: Log in to your Twitter account click on the cog icon in the top right corner. From the drop-down menu, select “Settings”