A21 Update: Mobile-friendliness Google Ranking D-Day

Barry Schwartz writing for seoroundtable.com today quotes Google’s Zineb Ait Bahajji, a Webmaster Trends Analyst, revealing that Google’s Mobile Friendly algorithm will have a bigger effect than that of Panda or Penguin.

Barry writes that although this mobile-friendly algorithm only impacts mobile search, this “can be around 50% of all queries on Google these days. If your site is not mobile-friendly, it will suffer greatly in the mobile search results. So make sure to get ready now for this April 21st launch.”

Related post: April 21: Mobile-friendliness a ‘significant’ ranking factor on Google mobile searches

Google To Penalise Doorway Pages

Google SERPS - Voodoo Internet MarketingGoogle will take algorithmic action on more doorway pages in the near future. The new algorithm adjustment will impact these pages trying to increase their search footprint, searchengineland.com reveals today. In a release via the Official Google Webmaster Central Blog today, Google’s Brian White writes that they “have a long-standing view that doorway pages that created solely for search engines can harm the quality of the user’s search experience.” Continue reading

Yoast WordPress SEO Plugin Vulnerable – Update it!

yoast-seoMillions of WordPress sites may be exposed to a Blind SQL Injection vulnerability due to a security hole in the very popular Yoast SEO plugin,
searchengineland.com reports.

All the versions prior to 1.7.3.3 of ‘WordPress SEO by Yoast’ are vulnerable to Blind SQL Injection web application flaw, according to an advisory published on Wednesday (11th March). Continue reading

Best time to follow up a property lead? Three stats you should know

ad Generation & Follow UpEstate agents occasionally ask us about lead follow-up. They want to know when the best time to follow up a lead is, fearing they might come across as desperate or trying hard sell tactics if they respond too fast. There are three statistics which real estate professionals should know… Continue reading

Facebook Set to Tackle ‘Click- Baiting’

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Facebook announced this week that it is making some improvements to the News Feed function on its site.

There will be two updates, the first is to help reduce click-baiting headlines, and the second is to help people see links shared on Facebook in the best format.

‘Click-baiting’ is a method where publishers post vague links with a headline to encourage people to click on it to see more. Posts like these usually get lots of clicks and the more they are seen by people the higher up in your news feed they appear. In a post published in its online newsroom Facebook said it will reduce the amount of click baiting on its site so it “does not drown out the things that people really want to see…”

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Spain Passes New ‘Google Tax’ Law

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Spain has passed a new law forcing the American giant Google to pay newspapers a fee every time it links to one of their news stories on its search engine.

The law, known as the Canon AEDE, states that sites which link to a news article alongside a meaningful description will have to pay a bill to the publisher.

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Google using HTTPS as a ‘lightweight’ ranking signal

Https Google Ranking SignalGoogle invests a lot in making sure that their services use industry-leading security, like strong HTTPS encryption by default. That means that people using Search, Gmail and Google Drive, for example, automatically have a secure connection to Google.

Zineb Ait Bahajji and Gary Illyes, Webmaster Trends Analysts wrote on the Official Google Webmaster Central Blog: Continue reading

Do Google algorithms affect sites the same way in all languages?

Google Algorithms languagesEver been flummoxed by a site’s ranking getting nailed in English on Google.co.uk but still ranking high and dry in other languages? Me too. Try telling the client “English? Naaaaah. Don’t worry about English. You’re page 1 for Latvian!”

But if Google has a problem with your site, why only in English? Whyyyyy? Continue reading

Blogger Sued After Bad Restaurant Review Ranks Highly in Google

RestaurantA French judge has ruled that blogger Caroline Doudet should pay damages to a restaurant owner after her negative blog review was ranking highly in Google’s search results and damaging the restaurants reputation.

Ms Doudet was sued by the restaurant owner of II Giardino, based in a region of southwestern France, after she wrote a not so flattering blog review about the ‘poor service’ and ‘poor attitude’ that she encountered after dining there in 2013.

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