More precise data in the new Search Analytics report

If you manage a website, you need a deep understanding of how users find your site and how your content appears on Google’s search results. Until now, this data was shown in the Search Queries report, probably the most used feature in Webmaster Tools…

Over the years, Google says it has been listening to your feedback and features requests. How many of you wished they could compare traffic on desktop and mobile? How many of you needed to compare metrics in different countries? or in two different time frames?

“We’ve heard you!” they say. Today, google announced Search Analytics, the new report in Google Webmaster Tools that will allow you to make the most out of your traffic analysis.

The new Search Analytics report enables you to break down your site’s search data and filter it in many different ways in order to analyze it more precisely. For instance, you can now compare your mobile traffic before and after the April 21st Mobile update, to see how it affected your traffic.


Or, if you have an international website, you can now find the countries where people search most for your brand: choose “impressions” as your metric, filter by your brand name, and group results by country to show a sorted list of impressions by country.


These use cases are just two examples out of many more. Search Analytics allows you to really dig deeper into your traffic analysis and helps you make the best decisions for your website’s performance.

There are some differences between Search Analytics and Search Queries. Data in the Search Analytics report is much more accurate than data in the older Search Queries report, and it is calculated differently.Because we understand that some of you will still need to use the old report, Google have decided to leave it available in Google Webmaster Tools for three additional months.