The main aim of a marketing campaign is to get a user to buy (or buy into) your product or service, and that aim hasn’t really changed. But what has changed is how you can successfully do this in today’s competitive online market where users are generally more cautious and distrusting of brands… and that’s by using social proof. Continue reading
Want to stalk your website visitors? Here’s how to do it. Continue reading
Facebook announced a new feature on its paid advertising service today that enables users to target the 92 million expats living away from their home country.
The new function will help businesses reach people, speaking their language, living abroad, thus widening their marketing audience.
Over the coming weeks your business page likes on Facebook may decrease as likes from memorialised accounts and accounts that have been voluntarily deactivated will automatically be removed.
Facebook announced this week that it is making some improvements to the News Feed function on its site.
There will be two updates, the first is to help reduce click-baiting headlines, and the second is to help people see links shared on Facebook in the best format.
‘Click-baiting’ is a method where publishers post vague links with a headline to encourage people to click on it to see more. Posts like these usually get lots of clicks and the more they are seen by people the higher up in your news feed they appear. In a post published in its online newsroom Facebook said it will reduce the amount of click baiting on its site so it “does not drown out the things that people really want to see…”
Setting aside that most of the people who have Liked your Facebook page probably don’t get to see your posts anyway, size still matters – at least to company bosses. Unless your page is about laughing babies or cars or Justin Bieber, building your audience of Likes for a Facebook page can be a little hard work, especially if you’re not prepared to pay Facebook Inc for a get more likes campaign… But those of you in LinkedIn know that once you get rolling, it is eeeasy extending your network of connections. Did you know you can invite your LinkedIn connections who have Facebook profiles to Like your Facebook Page? Of course you didn’t. Here’s how you do it. Continue reading
The newish corporate face of Facebook has proven that indeed there is no such thing as a free lunch. Let me ask you this: when you post on your facebook page do you feel snubbed by your thousands of followers? Feel like you are speaking to yourself? Unless you’re posting funny videos, pictures of cute kittens or Justin Bieber it seems most people can no longer see them. Continue reading
Facebook announced even more changes to its News Feed algorithm, aimed at “cleaning up News Feed spam”.
Facebook will be targeting three specific types of posts, and stop showing them in the News Feed: like-baiting, frequently circulated content, and spammy links.
Organic reach is already nearly evaporated for most Pages, so it’s kind of like “who cares?” at this point. The real damage is already done.
As the name suggests, Voodoo Internet Marketing’s new ‘Bare Bones’ package fills the gap for members of the Marbella and wider Costa del Sol business community who, due to difficult trading conditions in Spain, feel they cannot afford online marketing.
This monthly plan enables them to keep a ‘bare bones’ presence online. Continue reading
A question we get asked regularly by clients whose facebook pages we manage at Voodoo Internet Marketing is: ‘what are the login details for my Facebook page?’
Seems like a perfectly reasonable question, but the answer is a little long-winded so I thought: ‘why not write this down for all and sundry to see and save me having to explain this each and every time’. Continue reading