A21 Update: Mobile-friendliness Google Ranking D-Day

Barry Schwartz writing for seoroundtable.com today quotes Google’s Zineb Ait Bahajji, a Webmaster Trends Analyst, revealing that Google’s Mobile Friendly algorithm will have a bigger effect than that of Panda or Penguin.

Barry writes that although this mobile-friendly algorithm only impacts mobile search, this “can be around 50% of all queries on Google these days. If your site is not mobile-friendly, it will suffer greatly in the mobile search results. So make sure to get ready now for this April 21st launch.”

Related post: April 21: Mobile-friendliness a ‘significant’ ranking factor on Google mobile searches

Google To Penalise Doorway Pages

Google SERPS - Voodoo Internet MarketingGoogle will take algorithmic action on more doorway pages in the near future. The new algorithm adjustment will impact these pages trying to increase their search footprint, searchengineland.com reveals today. In a release via the Official Google Webmaster Central Blog today, Google’s Brian White writes that they “have a long-standing view that doorway pages that created solely for search engines can harm the quality of the user’s search experience.” Continue reading

Google using HTTPS as a ‘lightweight’ ranking signal

Https Google Ranking SignalGoogle invests a lot in making sure that their services use industry-leading security, like strong HTTPS encryption by default. That means that people using Search, Gmail and Google Drive, for example, automatically have a secure connection to Google.

Zineb Ait Bahajji and Gary Illyes, Webmaster Trends Analysts wrote on the Official Google Webmaster Central Blog: Continue reading