The main aim of a marketing campaign is to get a user to buy (or buy into) your product or service, and that aim hasn’t really changed. But what has changed is how you can successfully do this in today’s competitive online market where users are generally more cautious and distrusting of brands… and that’s by using social proof. Continue reading
Did you know you could give your Facebook page a small like boost without having to spend a dime? Continue reading
If you’re currently running a Google AdWords PPC campaign do you know what your cost per conversion (lead) is? Can you tell which leads are organic and which ones come from PPC? If you don’t know the answer to these questions, chances are you’re wasting your money. Continue reading
In support of industry-wide efforts to provide more information to consumers, Google are changing their “Ads By Google” in-ads notice icon for PPC ads to a new icon that expands to an “AdChoices” label.
AdChoices is an industry standard “i” icon that expands to “AdChoices” when users move their cursor over the icon. Giving users clear notice about the PPC ads they see is a high priority for Google and for many in the online PPC advertising industry at large. Users who click this label are taken to a page where they can learn more about online advertising and the PPC ads they see.
Already in use in the US since last year, these notifications were developed by the Interactive Advertising Bureau (IAB Europe)-led Self-Regulatory Program for Online Behavioral Advertising to proactively give users notice and choice about the PPC ads they see.
ANYONE who has ever attempted to have content about themselves or their company removed from Google search results will know it is no easy task.
Often these are negative comments posted on blogs by disgruntled ex-employees or business competitors hoping to damage the reputation of their target to simply get even or gain a competitive advantage, in the case of the latter.
Google has now revealed a growing number of removal requests received from governments and copyright holders around the world.
The half-yearly Transparency Report (full report: www.google.com/transparencyreport/) was launched by Google in 2010 and has since grown to include other features.
Pay-per-click web advertising can be an effective and inexpensive way to attract new business, according to a recent article published by Reuters.
Ads are quick and cheap to produce and their effectiveness can be easily gauged. For firms looking to attract new business, pay-per-click advertising on search engines, social media and other sites is worth a try.
Businesses can start an internet marketing campaign with a search engine like Google. Companies often invest heavily on consultants to help make sure they appear at the top of the organic search results page (SEO).
A new study carried out by Searchmetrics has revealed a comprehensive list of factors that correlate with ranking highly in Google searches. The results are useful when considering an effective, ongoing internet marketing plan.
The study, aimed at identifying the key factors that help web pages rank well in Google searches, shows among other things that the number of times a web page is shared on Facebook and Twitter is closely correlated with how high it ranks in Google searches.
Search and social analytics company Searchmetrics analyzed search results from Google for 10,000 popular keywords and 300,000 websites in order to pick out the issues that correlate with a high Google ranking.
PPC (Pay-Per-Click) advertising is one of the most effective paid internet marketing strategies you can use to drive traffic to your site.
Search engine marketing campaigns allow you to effectively target customers searching for products and services that you offer. But managing an online internet marketing campaign can require close attention and diligence. A qualified professional has experience and proficiency in creating AdWords campaigns for businesses, so they can save you time and resources by managing your campaign for you.