A client of ours – we’ll call him John Smith – wrote to us with this very good question: “I’m thinking of buying ExpatRemovals.co.uk for my removal service for expats. The chap I am buying it from says that from an SEO point of view, ‘this domain name will drive substantial targeted traffic to your website for years to come as each and every month […]
Google changed the search engine market in the 90s by evaluating a website’s backlinks instead of just the content, like others did. Updates like Panda and Penguin show a shift in importance towards content. Will backlinks lose their importance?
Google has released a new Webmaster Help video featuring Matt Cutts talking about duplicate and unique meta descriptions. Cutts answers this submitted question: Is it necessary for each single page within my website to have a unique metata description?