The widespread use of the internet as a research tool has given rise to a relatively new problem: online reputation management.
Companies and individuals can find themselves needing to protect their brand or reputation from damaging content brought to light through search engine queries. Damage can be inflicted, for example, by inflammatory comments posted on blogs, social network sites and forums by consumers or even competitors.
A recent story published in the Olive Press about a British woman running a business in Spain illustrates the problem. Emma Surgenor and her husband run a construction company. When a former business associate launched a vicious internet campaign against them, they felt powerless to deal with it.