We live in a fast moving world where people want (and expect) to have everything at their fingertips; less time to spare and even less patience to wait. Time matters. Speed matters, especially when it comes to web pages. In fact, Akamai – a leading content delivery network (CDN) services provider – asked 1,048 online shoppers how long they expected a web page to take […]
Millions of WordPress sites may be exposed to a Blind SQL Injection vulnerability due to a security hole in the very popular Yoast SEO plugin, searchengineland.com reports. All the versions prior to 188.8.131.52 of ‘WordPress SEO by Yoast’ are vulnerable to Blind SQL Injection web application flaw, according to an advisory published on Wednesday (11th March).
Have you read up about Google’s new algorithm update yet? Responsive web design is now more important than ever. Starting on 21 April 2015, Google will be using mobile friendly factors in the ranking algorithm for mobile search results.
Google confirmed the release of Penguin 3.0 on Friday – the first Penguin update in over a year. Penguin targets sites deemed to be spammy, especially those found in violation of Google’s guidelines about linking.
Ever been flummoxed by a site’s ranking getting nailed in English on Google.co.uk but still ranking high and dry in other languages? Me too. Try telling the client “English? Naaaaah. Don’t worry about English. You’re page 1 for Latvian!” But if Google has a problem with your site, why only in English? Whyyyyy?
Search engine optimization — SEO — may seem like some form of obscure magic code known only to a handful of overpaid consultants. The truth is there is a science to it. Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals which search engines look for when determining the […]
A client of ours – we’ll call him John Smith – wrote to us with this very good question: “I’m thinking of buying ExpatRemovals.co.uk for my removal service for expats. The chap I am buying it from says that from an SEO point of view, ‘this domain name will drive substantial targeted traffic to your website for years to come as each and every month […]
Google changed the search engine market in the 90s by evaluating a website’s backlinks instead of just the content, like others did. Updates like Panda and Penguin show a shift in importance towards content. Will backlinks lose their importance?
To mark 15th Birthday at the end of September, the world’s biggest search engine Google revealed ‘Hummingbird’ a new search algorithm. For those of you with a foot in SEO this differs from the Panda (Feb 2011, bad content) and Penguin (April 2012, bad linking) updates from the past couple of years in that it is not an update, but a completely new algorithm.
A Costa del Sol internet marketing company has launched a new package aimed at proving online marketing cover for local businesses with very limited budgets. As the name suggests, Voodoo Internet Marketing’s new ‘Bare Bones’ package fills the gap for members of the Marbella and wider Costa del Sol business community who, due to difficult trading conditions in Spain, feel they cannot afford online marketing. […]
Don’t know your SEO from your SERPs? Bamboozled by all the web jargon? Here is a simple, no-nonsense, plain English 3 step guide of figuring out if your company is being found on the internet by your customers. Firstly decide on what search engine you want to be found on, the main ones are Bing, Yahoo and Google.
Ranking high on search engines is no longer optional, it’s critical. Studies show that the majority of people do not look past the first two or three pages of the Google results. And most of these don’t even go past the first page. But when you type in a typical search term in the box you probably have noticed where it says it has found millions […]
The widespread use of the internet as a research tool has given rise to a relatively new problem: online reputation management. Companies and individuals can find themselves needing to protect their brand or reputation from damaging content brought to light through search engine queries. Damage can be inflicted, for example, by inflammatory comments posted on blogs, social network sites and forums by consumers or even […]
A new study carried out by Searchmetrics has revealed a comprehensive list of factors that correlate with ranking highly in Google searches. The results are useful when considering an effective, ongoing internet marketing plan. The study, aimed at identifying the key factors that help web pages rank well in Google searches, shows among other things that the number of times a web page is shared […]
PPC (Pay-Per-Click) advertising is one of the most effective paid internet marketing strategies you can use to drive traffic to your site. Search engine marketing campaigns allow you to effectively target customers searching for products and services that you offer. But managing an online internet marketing campaign can require close attention and diligence. A qualified professional has experience and proficiency in creating AdWords campaigns for […]