Millions of WordPress sites may be exposed to a Blind SQL Injection vulnerability due to a security hole in the very popular Yoast SEO plugin,
All the versions prior to 22.214.171.124 of ‘WordPress SEO by Yoast’ are vulnerable to Blind SQL Injection web application flaw, according to an advisory published on Wednesday (11th March). Continue reading
Have you read up about Google’s new algorithm update yet? Responsive web design is now more important than ever. Starting on 21 April 2015, Google will be using mobile friendly factors in the ranking algorithm for mobile search results. Continue reading
Google confirmed the release of Penguin 3.0 on Friday – the first Penguin update in over a year. Penguin targets sites deemed to be spammy, especially those found in violation of Google’s guidelines about linking. Continue reading
Ever been flummoxed by a site’s ranking getting nailed in English on Google.co.uk but still ranking high and dry in other languages? Me too. Try telling the client “English? Naaaaah. Don’t worry about English. You’re page 1 for Latvian!”
But if Google has a problem with your site, why only in English? Whyyyyy? Continue reading
Search engine optimization — SEO — may seem like some form of obscure magic code known only to a handful of overpaid consultants. The truth is there is a science to it. Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals which search engines look for when determining the relevance of a site to a search query. Continue reading
A client of ours – we’ll call him John Smith – wrote to us with this very good question:
“I’m thinking of buying ExpatRemovals.co.uk for my removal service for expats. The chap I am buying it from says that from an SEO point of view, ‘this domain name will drive substantial targeted traffic to your website for years to come as each and every month 1000’s of people type the term ‘Expat Removals’ into Google, making this name an absolute category killer!’
“Would this be a good domain for us and to run landing page traffic? Would it receive a lot of traffic because of the keywords in the domain?” Continue reading
Google changed the search engine market in the 90s by evaluating a website’s backlinks instead of just the content, like others did. Updates like Panda and Penguin show a shift in importance towards content. Will backlinks lose their importance? Continue reading
To mark 15th Birthday at the end of September, the world’s biggest search engine Google revealed ‘Hummingbird’ a new search algorithm.
For those of you with a foot in SEO this differs from the Panda (Feb 2011, bad content) and Penguin (April 2012, bad linking) updates from the past couple of years in that it is not an update, but a completely new algorithm. Continue reading
A Costa del Sol internet marketing company has launched a new package aimed at proving online marketing cover for local businesses with very limited budgets.
As the name suggests, Voodoo Internet Marketing’s new ‘Bare Bones’ package fills the gap for members of the Marbella and wider Costa del Sol business community who, due to difficult trading conditions in Spain, feel they cannot afford online marketing.
This monthly plan enables them to keep a ‘bare bones’ presence online. Continue reading
Don’t know your SEO from your SERPs? Bamboozled by all the web jargon? Here is a simple, no-nonsense, plain English 3 step guide of figuring out if your company is being found on the internet by your customers. Firstly decide on what search engine you want to be found on, the main ones are Bing, Yahoo and Google. Continue reading
Ranking high on search engines is no longer optional, it’s critical. Studies show that the majority of people do not look past the first two or three pages of the Google results. And most of these don’t even go past the first page.
But when you type in a typical search term in the box you probably have noticed where it says it has found millions of results for that term. Continue reading
The widespread use of the internet as a research tool has given rise to a relatively new problem: online reputation management.
Companies and individuals can find themselves needing to protect their brand or reputation from damaging content brought to light through search engine queries. Damage can be inflicted, for example, by inflammatory comments posted on blogs, social network sites and forums by consumers or even competitors.
A recent story published in the Olive Press about a British woman running a business in Spain illustrates the problem. Emma Surgenor and her husband run a construction company. When a former business associate launched a vicious internet campaign against them, they felt powerless to deal with it.
A new study carried out by Searchmetrics has revealed a comprehensive list of factors that correlate with ranking highly in Google searches. The results are useful when considering an effective, ongoing internet marketing plan.
The study, aimed at identifying the key factors that help web pages rank well in Google searches, shows among other things that the number of times a web page is shared on Facebook and Twitter is closely correlated with how high it ranks in Google searches.
Search and social analytics company Searchmetrics analyzed search results from Google for 10,000 popular keywords and 300,000 websites in order to pick out the issues that correlate with a high Google ranking.
PPC (Pay-Per-Click) advertising is one of the most effective paid internet marketing strategies you can use to drive traffic to your site.
Search engine marketing campaigns allow you to effectively target customers searching for products and services that you offer. But managing an online internet marketing campaign can require close attention and diligence. A qualified professional has experience and proficiency in creating AdWords campaigns for businesses, so they can save you time and resources by managing your campaign for you.
Benefits of PPC Internet Marketing