Facebook announced this week that it is making some improvements to the News Feed function on its site.
There will be two updates, the first is to help reduce click-baiting headlines, and the second is to help people see links shared on Facebook in the best format.
‘Click-baiting’ is a method where publishers post vague links with a headline to encourage people to click on it to see more. Posts like these usually get lots of clicks and the more they are seen by people the higher up in your news feed they appear. In a post published in its online newsroom Facebook said it will reduce the amount of click baiting on its site so it “does not drown out the things that people really want to see…”
Fingers and toes crossed. This week Google has launched a massive update to its Penguin web-spam algorithm, which promises to have a big impact on search results. So if you’ve now discovered that your website is no longer on page 1 of Google, you have probably been Penguined. Continue reading
A Costa del Sol internet marketing company has launched a new package aimed at proving online marketing cover for local businesses with very limited budgets.
As the name suggests, Voodoo Internet Marketing’s new ‘Bare Bones’ package fills the gap for members of the Marbella and wider Costa del Sol business community who, due to difficult trading conditions in Spain, feel they cannot afford online marketing.
This monthly plan enables them to keep a ‘bare bones’ presence online. Continue reading
YouTube rocks. Search engines love videos, kids love videos, old ladies love videos. But despite best efforts by Google to make the channels easy to use, it can still be a nightmare figuring out how to do anything other than upload a video. And indeed half the time you accidentally end up changing your Google Profile and not your channel. Continue reading
We’ve all heard of LinkedIn, the social networking site for professionals.
So you’ve got your LinkedIn Profile and are connected to hundreds of people, most of which you don’t know.
That’s great, but how can you benefit if you are NOT looking for a job? Continue reading
Don’t know your SEO from your SERPs? Bamboozled by all the web jargon? Here is a simple, no-nonsense, plain English 3 step guide of figuring out if your company is being found on the internet by your customers. Firstly decide on what search engine you want to be found on, the main ones are Bing, Yahoo and Google. Continue reading
International Social Media consultant and guru Jeff Bullas has composed a very useful self-explanatory list called ‘20 Things You Should Share On Social Media’.The list is a useful ‘prompt’ of things company bosses could and should be sharing as a business on social media. Continue reading
Ranking high on search engines is no longer optional, it’s critical. Studies show that the majority of people do not look past the first two or three pages of the Google results. And most of these don’t even go past the first page.
But when you type in a typical search term in the box you probably have noticed where it says it has found millions of results for that term. Continue reading