We live in a fast moving world where people want (and expect) to have everything at their fingertips; less time to spare and even less patience to wait. Time matters. Speed matters, especially when it comes to web pages. In fact, Akamai – a leading content delivery network (CDN) services provider – asked 1,048 online shoppers how long they expected a web page to take […]
European privacy laws and spam regulations form the Directive on Privacy and Electronic Communication (EU E-Privacy Directive). Although the main goal of the regulation is outlined by the E-Privacy Directive, each country is free to interpret it into local law. This lack of consistency means that each EU member state has different email and privacy laws. The new law – The General Data Protection Regulation […]
Property agents and real estate companies will be familiar with lead generation and the positive impact it can have on a business. Many agents are missing the opportunity of turning a property inquiry into a sale because they are not tracking the leads in the first place. There are many steps between getting an initial property inquiry to selling the property and handing over the […]
The basic point is this: It’s bad to continually delete and add new lists to MailChimp willy-nilly. There are many reasons, but these are 4 which spring to mind: 1. You lose all the unsubscribes and cleaned emails each time, as well as all the list stats. The best way is to update lists. If someone unsubscribes from the list but you then delete said […]
Obtaining new leads can be a relatively straightforward process, but following up those leads and engaging with the client seems to be more hit than miss for most companies. We are going to take a look at the 3 main “undisputed truths” about lead nurturing, according to Seth Price, marketing strategist and content contributor at martechtoday.com. 1. Follow-ups have no limit Many companies have a […]
Mobile vs. desktop searches produce different ranking results almost 80% of the time, reports BrightEdge – one of the leading content performance marketing platforms.
It has been two years since Google first announced to the world that search queries from smartphones and tablets had overtaken desktop searches. Although Google and Bing have not since released any official updates regarding the volume of mobile traffic vs. desktop traffic, many leading content performance marketing platforms support Google’s initial announcement.
Push Notifications are messages that come from an app or website. These messages appear on your desktop or device, even when you are not using the app or website! The primary use of push notifications is the delivery of content as fast as possible.
The main aim of a marketing campaign is to get a user to buy (or buy into) your product or service, and that aim hasn’t really changed. But what has changed is how you can successfully do this in today’s competitive online market where users are generally more cautious and distrusting of brands… and that’s by using social proof.
SEO could be about to be turned on its head & those who have invested heavily into their Google ranking are not happy… Google are in the experimental stages of creating a new mobile-first index which will rank its search listings based on the mobile version of content, rather than the current desktop version…but ‘don’t freak out’ says Google’s Gary Illyes, there is still time to […]
Following Google announcement in recent years that it would boost ranking of secured HTTPS/SSL websites in search results. It has come to our attention that Google’s Chrome browser will start showing a not secure warning when password or credit card fields are detected on an HTTP page.
Client Q. I would like to hear your views on SEO and Google ranking. There are some people who claim that they can bypass the ranking and get us to the top….
Here are the top 5 things you need to know!
Facebook ads are great, we love them, you love them. However, anyone who has created one knows that getting them rejected for having too much text is a pain in the neck.
[Reproduced Kyero article] Spain based property portal Kyero’s data reveals a wide range of reactions from buyers when you speak their native language (although they’d be too polite to tell you).
OK so you’re using the newish Facebook lead ads facility which, in the right circumstances is a great way of generating leads without the need of a landing page. But the snag is you don’t get a notification email, Unless you have an integrated CRM such as SalesForce, you have to manually go in and download the leads.
One minute. What can you do online in one minute…check an email, send a tweet… share a picture on Facebook? One minute. Sixty seconds. It’s not long when you think about it but a lot can happen in a minute, especially in an internet minute, when there are millions of other people doing exactly what you are doing in that very same minute.
What if your buyers could experience a property viewing without leaving their home? For many agents the biggest hurdle when dealing with leads is getting buyers to commit to a date when they will visit for the viewing.
It is official, after months of testing ads on Google Images, now Google announced image search will have Google Shopping Ads.
If you think that your new real estate website is going to do well on Google for Marbella area property search terms, think again. Here’s why it might be more difficult than you thought in just 388 words…