Why Site Speed Matters

We live in a fast moving world where people want (and expect) to have everything at their fingertips; less time to spare and even less patience to wait. Time matters. Speed matters, especially when it comes to web pages. In fact, Akamai – a leading content delivery network (CDN) services provider – asked 1,048 online shoppers how long they expected a web page to take […]

GDPR and What it Means for Email Marketers

European privacy laws and spam regulations form the Directive on Privacy and Electronic Communication (EU E-Privacy Directive). Although the main goal of the regulation is outlined by the E-Privacy Directive, each country is free to interpret it into local law. This lack of consistency means that each EU member state has different email and privacy laws. The new law – The General Data Protection Regulation […]

Three reasons why you need to start tracking your leads

Property agents and real estate companies will be familiar with lead generation and the positive impact it can have on a business. Many agents are missing the opportunity of turning a property inquiry into a sale because they are not tracking the leads in the first place. There are many steps between getting an initial property inquiry to selling the property and handing over the […]

[Comment] 3 Truths about Lead Nurturing

Obtaining new leads can be a relatively straightforward process, but following up those leads and engaging with the client seems to be more hit than miss for most companies. We are going to take a look at the 3 main “undisputed truths” about lead nurturing, according to Seth Price, marketing strategist and content contributor at martechtoday.com. 1. Follow-ups have no limit Many companies have a […]

‘Don’t freak out’ says Google, as SEO set for massive shake-up

SEO could be about to be turned on its head & those who have invested heavily into their Google ranking are not happy… Google are in the experimental stages of creating a new mobile-first index which will rank its search listings based on the mobile version of content, rather than the current desktop version…but ‘don’t freak out’ says Google’s Gary Illyes, there is still time to […]

What Happens in One Internet Minute?

One minute. What can you do online in one minute…check an email, send a tweet… share a picture on Facebook? One minute. Sixty seconds. It’s not long when you think about it but a lot can happen in a minute, especially in an internet minute, when there are millions of other people doing exactly what you are doing in that very same minute.