MailChimp – why continually adding & deleting lists is bad

The basic point is this: It’s bad to continually delete and add new lists to MailChimp willy-nilly. There are many reasons, but these are 4 which spring to mind:

1. You lose all the unsubscribes and cleaned emails each time, as well as all the list stats. The best way is to update lists. If someone unsubscribes from the list but you then delete said list to upload a new one, chances are they will be added back in. However, if you update an existing list with any new names, it will add any new people, without creating any duplicates but not allow you to add any who have already unsubscribed. For this same reason, it is always better to unsubscribe someone from a list than to delete them.

2. Poor list maintenance can result in low engagement and compliance issues, which can affect your ability to send or even shut down your account.

3. If you have your website, landing page or Facebook lead ads configured to automatically update a MailChimp list, if you delete or change the list, this breaks to process.

4. If you’re just starting out, the free account is free up to 2k subscribers, Because of duplicated lists you’ll likely hit that limit and start getting charged sooner than necessary 🙁

There. If you’re guilty of this nefarious practice, slap yourself with a wet fish, and stop it. If you were thinking “it might be easier to delete and re-upload a list rather than figure out what groups are all about or how to segment a list”, refrain.

 

How to… download Facebook lead ads leads easily…

Facebook-lead-ads-download

OK so you’re using the newish Facebook lead ads facility which, in the right circumstances is a great way of generating leads without the need of a landing page. But the snag is you don’t get a notification email, Unless you have an integrated CRM such as SalesForce, you have to manually go in and download the leads. Continue reading

How to remove default site name from post SEO titles on Yoast WordPress Plugin

Vooodoo Internet MarketingYoast is a great WordPress plugin for blog SEO, but one default which gets on people’s nerves is adding the site name to blog SEO titles by default. You add you perfectly measured SEO title and bosh! it makes it too long by adding the site title. These are the two easy steps to get rid of it. Continue reading

A21 Update: Mobile-friendliness Google Ranking D-Day

Barry Schwartz writing for seoroundtable.com today quotes Google’s Zineb Ait Bahajji, a Webmaster Trends Analyst, revealing that Google’s Mobile Friendly algorithm will have a bigger effect than that of Panda or Penguin.

Barry writes that although this mobile-friendly algorithm only impacts mobile search, this “can be around 50% of all queries on Google these days. If your site is not mobile-friendly, it will suffer greatly in the mobile search results. So make sure to get ready now for this April 21st launch.”

Related post: April 21: Mobile-friendliness a ‘significant’ ranking factor on Google mobile searches

Google To Penalise Doorway Pages

Google SERPS - Voodoo Internet MarketingGoogle will take algorithmic action on more doorway pages in the near future. The new algorithm adjustment will impact these pages trying to increase their search footprint, searchengineland.com reveals today. In a release via the Official Google Webmaster Central Blog today, Google’s Brian White writes that they “have a long-standing view that doorway pages that created solely for search engines can harm the quality of the user’s search experience.” Continue reading

Yoast WordPress SEO Plugin Vulnerable – Update it!

yoast-seoMillions of WordPress sites may be exposed to a Blind SQL Injection vulnerability due to a security hole in the very popular Yoast SEO plugin,
searchengineland.com reports.

All the versions prior to 1.7.3.3 of ‘WordPress SEO by Yoast’ are vulnerable to Blind SQL Injection web application flaw, according to an advisory published on Wednesday (11th March). Continue reading