Estate agents occasionally ask us about lead follow-up. They want to know when the best time to follow up a lead is, fearing they might come across as desperate or trying hard sell tactics if they respond too fast. There are three statistics which real estate professionals should know… Continue reading
Google confirmed the release of Penguin 3.0 on Friday – the first Penguin update in over a year. Penguin targets sites deemed to be spammy, especially those found in violation of Google’s guidelines about linking. Continue reading
Ever been flummoxed by a site’s ranking getting nailed in English on Google.co.uk but still ranking high and dry in other languages? Me too. Try telling the client “English? Naaaaah. Don’t worry about English. You’re page 1 for Latvian!”
But if Google has a problem with your site, why only in English? Whyyyyy? Continue reading
Setting aside that most of the people who have Liked your Facebook page probably don’t get to see your posts anyway, size still matters – at least to company bosses. Unless your page is about laughing babies or cars or Justin Bieber, building your audience of Likes for a Facebook page can be a little hard work, especially if you’re not prepared to pay Facebook Inc for a get more likes campaign… But those of you in LinkedIn know that once you get rolling, it is eeeasy extending your network of connections. Did you know you can invite your LinkedIn connections who have Facebook profiles to Like your Facebook Page? Of course you didn’t. Here’s how you do it. Continue reading
Wondering why your Google+ profile pic and number of Google+ circles you’re in have vanished from search results? Don’t worry, it’s not that Google doesn’t like the look of your mug. Google’s John Mueller announced they are making a major change in the search results around authorship. Specifically, Google is dropping the profile photo and circle count from the search listings where authorship is assigned to a web page. Continue reading
If you’re currently running a Google AdWords PPC campaign do you know what your cost per conversion (lead) is? Can you tell which leads are organic and which ones come from PPC? If you don’t know the answer to these questions, chances are you’re wasting your money. Continue reading
Search engine optimization — SEO — may seem like some form of obscure magic code known only to a handful of overpaid consultants. The truth is there is a science to it. Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals which search engines look for when determining the relevance of a site to a search query. Continue reading
By Ben@ Mailchimp: Here’s the top 10 list of spam filter criteria that MailChimp users are most guilty of. I’ve included the corresponding number of detected matches (keep in mind the system is not done scanning—it might take another week to finish): Continue reading
Google’s recently released an update to the way its search algorithm works, dubbed “Panda 4.0″ aimed at discriminating against websites that publish duplicate or spammy content. It has long been a conundrum as to the SEO value of real estate website listings which are imported from and exported to third party sites. So how will Google”s Panda 4.0 update affect real estate websites?
Pandas may look cute and cuddly, but they can be extremely hazardous to your health. The same can be said about Google’s most recent update to the way its search algorithm works, dubbed “Panda 4.0,”which is said to be wreaking havoc with some major brands on the web, according to Business Insider.
“The intent of Google’s updates is the same as all its previous updates: It is attempting to discriminate against spam webpages that publish duplicate, thin, or useless content simply for the purpose of getting search traffic from Google,” writes Jim Edwards for BI. Continue reading
A client of ours – we’ll call him John Smith – wrote to us with this very good question:
“I’m thinking of buying ExpatRemovals.co.uk for my removal service for expats. The chap I am buying it from says that from an SEO point of view, ‘this domain name will drive substantial targeted traffic to your website for years to come as each and every month 1000’s of people type the term ‘Expat Removals’ into Google, making this name an absolute category killer!’
“Would this be a good domain for us and to run landing page traffic? Would it receive a lot of traffic because of the keywords in the domain?” Continue reading
Google changed the search engine market in the 90s by evaluating a website’s backlinks instead of just the content, like others did. Updates like Panda and Penguin show a shift in importance towards content. Will backlinks lose their importance? Continue reading
The newish corporate face of Facebook has proven that indeed there is no such thing as a free lunch. Let me ask you this: when you post on your facebook page do you feel snubbed by your thousands of followers? Feel like you are speaking to yourself? Unless you’re posting funny videos, pictures of cute kittens or Justin Bieber it seems most people can no longer see them. Continue reading
Facebook announced even more changes to its News Feed algorithm, aimed at “cleaning up News Feed spam”.
Facebook will be targeting three specific types of posts, and stop showing them in the News Feed: like-baiting, frequently circulated content, and spammy links.
Organic reach is already nearly evaporated for most Pages, so it’s kind of like “who cares?” at this point. The real damage is already done.
Voodoo Internet Marketing is pleased to announce it is working Almeria’s leading real estate agency Spanish Property Choice, in a support role to boost their online marketing efforts.
Based in Mojacar, Spanish Property Choice specialises in properties for sale or rent throughout Almeria Province, with hundreds of properties in both Coastal Areas as well as inland. Continue reading
Did you know that more than nine out of ten people leave websites without taking any action? Ever felt like you were being ‘followed’ by a company’s adverts after visiting it?
It probably was following you about, placing ads in websites you visit which have allow Google Ads. Welcome to Google Remarketing. Continue reading
Swanky-looking social data visualisation firm Vizify has announced that following its acquisition by Yahoo! it will be “sunsetting the Vizify service” which is a polite and rather obscure way of saying they’re binning it.
In a newsletter sent out today they said that as “part of their transition to Yahoo”, they will no longer be allowing new signups or purchases of paid plans. Continue reading
Can businesses in Spain advertise on Twitter? A good question. We tried entering the details of two clients with about 1000 followers a piece and both over a year old. The first one was an established law firm based in Marbella (their target market is the Marbella area), and the other is a leading real estate agent also based in Marbella (their target market is outside of Spain). And this is what happened… Continue reading
As Spain’s leading internet marketing company, we at Voodoo are big spenders, and that’s official! We can reveal that we have surpassed the €1,000,000 milestone spent on Google Advertising.
That may be a drop in the ocean for Google, but it’s a good indication of the level trust our clients have placed on us over these recent difficult times, and a clear sign of success. Continue reading
Even the highest profile public figures have fallen victim to cutting corners with whom they trust to manage their social media. Yesterday’s BBC report reveals the British Premier is no stranger to getting the odd splash of egg on his face. “Prime Minister David Cameron appeared to accidentally follow a high-class escort agency on Twitter,” it reads. “Number 10 told the BBC the account had been followed due to an automated system they had in place in 2009. It said it was in the process of unfollowing “inappropriate” accounts.”