The main aim of a marketing campaign is to get a user to buy (or buy into) your product or service, and that aim hasn’t really changed. But what has changed is how you can successfully do this in today’s competitive online market where users are generally more cautious and distrusting of brands… and that’s by using social proof. Continue reading
Author Archives: Kelly Hayes
‘Don’t freak out’ says Google, as SEO set for massive shake-up
SEO could be about to be turned on its head & those who have invested heavily into their Google ranking are not happy…
Google are in the experimental stages of creating a new mobile-first index which will rank its search listings based on the mobile version of content, rather than the current desktop version…but ‘don’t freak out’ says Google’s Gary Illyes, there is still time to ensure that you are ready for the switch when it happens some time this year.
What Happens in One Internet Minute?
One minute. What can you do online in one minute…check an email, send a tweet… share a picture on Facebook? One minute. Sixty seconds. It’s not long when you think about it but a lot can happen in a minute, especially in an internet minute, when there are millions of other people doing exactly what you are doing in that very same minute. Continue reading
Half of Adults Cannot Identify Ads in Google Search
Nearly 50% of adults cannot spot the paid adverts when looking at Google’s search results, according to a report by Ofcom.
The ‘Adults’ media use and attitudes report’, surveyed 1,328 adults who use search engines and presented them with the following picture of a search engine results page (SERP). They were then given three options as to what they thought the first three results on the SERP were.
25% of All Websites Now Use WordPress
WordPress, the content management system (CMS), now runs a quarter of all websites, according to the latest data from W3Techs.
YouTube Set to Introduce Service to Eradicate Ads
Social media is an ever-changing platform and sites such as YouTube have to strive to keep up with the consistent changing demands of its users in order to offer them the best online experience.
Facebook Advertising Now Lets You Target Expats
Facebook announced a new feature on its paid advertising service today that enables users to target the 92 million expats living away from their home country.
The new function will help businesses reach people, speaking their language, living abroad, thus widening their marketing audience.
Get Ready to Lose Facebook Page Likes!
Over the coming weeks your business page likes on Facebook may decrease as likes from memorialised accounts and accounts that have been voluntarily deactivated will automatically be removed.
Facebook Set to Tackle ‘Click- Baiting’
Facebook announced this week that it is making some improvements to the News Feed function on its site.
There will be two updates, the first is to help reduce click-baiting headlines, and the second is to help people see links shared on Facebook in the best format.
‘Click-baiting’ is a method where publishers post vague links with a headline to encourage people to click on it to see more. Posts like these usually get lots of clicks and the more they are seen by people the higher up in your news feed they appear. In a post published in its online newsroom Facebook said it will reduce the amount of click baiting on its site so it “does not drown out the things that people really want to see…”
Spain Passes New ‘Google Tax’ Law
Spain has passed a new law forcing the American giant Google to pay newspapers a fee every time it links to one of their news stories on its search engine.
The law, known as the Canon AEDE, states that sites which link to a news article alongside a meaningful description will have to pay a bill to the publisher.
Blogger Sued After Bad Restaurant Review Ranks Highly in Google
A French judge has ruled that blogger Caroline Doudet should pay damages to a restaurant owner after her negative blog review was ranking highly in Google’s search results and damaging the restaurants reputation.
Ms Doudet was sued by the restaurant owner of II Giardino, based in a region of southwestern France, after she wrote a not so flattering blog review about the ‘poor service’ and ‘poor attitude’ that she encountered after dining there in 2013.
Google’s revenue boosted by ads as business boss exits
Google has reported a 22% rise in its revenue during March-June compared to last year’s figures. Revenue rose by a whopping $16bn (£9.4bn) and profits were up by 6% to $3.4bn, according to the firms in its earnings report. The strong demand for Google’s advertising campaigns has boosted revenues beyond expectations.
Google announced that the chief business officer Nikesh Arora was leaving for SoftBank. Mr Arora, who has been with Google for over 10 years, will be replaced by Omid Kordestani on a temporary basis.
Bing follows Google in launching ‘right to be forgotten’ form
Microsoft’s search engine ‘Bing’ has introduced its right to be forgotten form allowing Europeans to ask for pages of web content to be removed from its online search results.
The form, similar to the one that we saw Google introduce last month, gives its users an opportunity to request a link to be blocked from the site, which may be detrimental to their character, which will then be evaluated by a member of the Microsoft team.
Google receiving 10,000 search result removal requests a day
Google has received 41,000 requests in just four days from people hoping to have search results about themselves deleted from the search engine results pages (SERPs), the Wall Street Journal reports.
That amounts to roughly 10,000 requests per day, or 7 requests per minute. The European Court of Justice ruled last month that search engines must give their users the option to request information about themselves Continue reading
Google launches search removal tool after EU ‘Right to be forgotten’ ruling
Google has launched a new online search removal request tool via a submission form as it starts the lengthy process of executing the “right to be forgotten” rule following its recent loss in a landmark EU court case.
Individuals will now have the right to request “irrelevant, outdated or inappropriate” information about them or their company to be removed from Google’s search results.
Will Google losing EU privacy case make any difference?
Google may be forced to be more forthcoming when asked to remove information about individuals from its search results. This follows Google’s loss in a landmark court case which questioned the amount of control they were administering over data privacy in Europe. Continue reading