Local search is becoming an ever important element of search engine result pages (SERPs) and Google My Business, which plays an important role in boosting rankings for local searches, is a must have for bolstering online presence outside the confinements of a website. With Google My Business profiles being the most influential factor in local searches, it is important to ensure that your listing is […]
We live in a fast moving world where people want (and expect) to have everything at their fingertips; less time to spare and even less patience to wait. Time matters. Speed matters, especially when it comes to web pages. In fact, Akamai – a leading content delivery network (CDN) services provider – asked 1,048 online shoppers how long they expected a web page to take […]
European privacy laws and spam regulations form the Directive on Privacy and Electronic Communication (EU E-Privacy Directive). Although the main goal of the regulation is outlined by the E-Privacy Directive, each country is free to interpret it into local law. This lack of consistency means that each EU member state has different email and privacy laws. The new law – The General Data Protection Regulation […]
Property agents and real estate companies will be familiar with lead generation and the positive impact it can have on a business. Many agents are missing the opportunity of turning a property inquiry into a sale because they are not tracking the leads in the first place. There are many steps between getting an initial property inquiry to selling the property and handing over the […]
Obtaining new leads can be a relatively straightforward process, but following up those leads and engaging with the client seems to be more hit than miss for most companies. We are going to take a look at the 3 main “undisputed truths” about lead nurturing, according to Seth Price, marketing strategist and content contributor at martechtoday.com. 1. Follow-ups have no limit Many companies have a […]
Mobile vs. desktop searches produce different ranking results almost 80% of the time, reports BrightEdge – one of the leading content performance marketing platforms.
It has been two years since Google first announced to the world that search queries from smartphones and tablets had overtaken desktop searches. Although Google and Bing have not since released any official updates regarding the volume of mobile traffic vs. desktop traffic, many leading content performance marketing platforms support Google’s initial announcement.
The main aim of a marketing campaign is to get a user to buy (or buy into) your product or service, and that aim hasn’t really changed. But what has changed is how you can successfully do this in today’s competitive online market where users are generally more cautious and distrusting of brands… and that’s by using social proof.
SEO could be about to be turned on its head & those who have invested heavily into their Google ranking are not happy… Google are in the experimental stages of creating a new mobile-first index which will rank its search listings based on the mobile version of content, rather than the current desktop version…but ‘don’t freak out’ says Google’s Gary Illyes, there is still time to […]
One minute. What can you do online in one minute…check an email, send a tweet… share a picture on Facebook? One minute. Sixty seconds. It’s not long when you think about it but a lot can happen in a minute, especially in an internet minute, when there are millions of other people doing exactly what you are doing in that very same minute.
Nearly 50% of adults cannot spot the paid adverts when looking at Google’s search results, according to a report by Ofcom. The ‘Adults’ media use and attitudes report’, surveyed 1,328 adults who use search engines and presented them with the following picture of a search engine results page (SERP). They were then given three options as to what they thought the first three results […]
WordPress, the content management system (CMS), now runs a quarter of all websites, according to the latest data from W3Techs.
Social media is an ever-changing platform and sites such as YouTube have to strive to keep up with the consistent changing demands of its users in order to offer them the best online experience.
Facebook announced a new feature on its paid advertising service today that enables users to target the 92 million expats living away from their home country. The new function will help businesses reach people, speaking their language, living abroad, thus widening their marketing audience.
Over the coming weeks your business page likes on Facebook may decrease as likes from memorialised accounts and accounts that have been voluntarily deactivated will automatically be removed.
Facebook announced this week that it is making some improvements to the News Feed function on its site. There will be two updates, the first is to help reduce click-baiting headlines, and the second is to help people see links shared on Facebook in the best format. ‘Click-baiting’ is a method where publishers post vague links with a headline to encourage people to click on […]
Spain has passed a new law forcing the American giant Google to pay newspapers a fee every time it links to one of their news stories on its search engine. The law, known as the Canon AEDE, states that sites which link to a news article alongside a meaningful description will have to pay a bill to the publisher.
A French judge has ruled that blogger Caroline Doudet should pay damages to a restaurant owner after her negative blog review was ranking highly in Google’s search results and damaging the restaurants reputation. Ms Doudet was sued by the restaurant owner of II Giardino, based in a region of southwestern France, after she wrote a not so flattering blog review about the ‘poor service’ and […]
Google has reported a 22% rise in its revenue during March-June compared to last year’s figures. Revenue rose by a whopping $16bn (£9.4bn) and profits were up by 6% to $3.4bn, according to the firms in its earnings report. The strong demand for Google’s advertising campaigns has boosted revenues beyond expectations. Google announced that the chief business officer Nikesh Arora was leaving for SoftBank. Mr Arora, […]
Microsoft’s search engine ‘Bing’ has introduced its right to be forgotten form allowing Europeans to ask for pages of web content to be removed from its online search results. The form, similar to the one that we saw Google introduce last month, gives its users an opportunity to request a link to be blocked from the site, which may be detrimental to their character, which will […]