Half of Adults Cannot Identify Ads in Google Search

  Nearly 50% of adults cannot spot the paid adverts when looking at Google’s search results, according to a report by Ofcom. The ‘Adults’ media use and attitudes report’, surveyed 1,328 adults who use search engines and presented them with the following picture of a search engine results page (SERP). They were then given three options as to what they thought the first three results […]

Google’s revenue boosted by ads as business boss exits

Google has reported a 22% rise in its revenue during March-June compared to last year’s figures. Revenue rose by a whopping $16bn (£9.4bn) and profits were up by 6% to $3.4bn, according to the firms in its earnings report. The strong demand for Google’s advertising campaigns has boosted revenues beyond expectations. Google announced that the chief business officer Nikesh Arora was leaving for SoftBank. Mr Arora, […]

Hey Big Spenders! Voodoo Internet Marketing hits €1 million milestone

As Spain’s leading internet marketing company, we at Voodoo are big spenders, and that’s official! We can reveal that we have surpassed the €1,000,000 milestone spent on Google Advertising. That may be a drop in the ocean for Google, but it’s a good indication of the level trust our clients have placed on us over these recent difficult times, and a clear sign of success.

New PPC Ads Notice Label and Icon for the Google Display Network

In support of industry-wide efforts to provide more information to consumers, Google are changing their “Ads By Google” in-ads notice icon for PPC ads to a new icon that expands to an “AdChoices” label. AdChoices is an industry standard “i” icon that expands to “AdChoices” when users move their cursor over the icon. Giving users clear notice about the PPC ads they see is a […]

Pay-per-click can pay off for advertisers

Pay-per-click web advertising can be an effective and inexpensive way to attract new business, according to a recent article published by Reuters. Ads are quick and cheap to produce and their effectiveness can be easily gauged. For firms looking to attract new business, pay-per-click advertising on search engines, social media and other sites is worth a try. Businesses can start an internet marketing campaign with […]

Get Immediate Results with Pay-Per-Click Internet Marketing

PPC (Pay-Per-Click) advertising is one of the most effective paid internet marketing strategies you can use to drive traffic to your site. Search engine marketing campaigns allow you to effectively target customers searching for products and services that you offer. But managing an online internet marketing campaign can require close attention and diligence. A qualified professional has experience and proficiency in creating AdWords campaigns for […]