The main aim of a marketing campaign is to get a user to buy (or buy into) your product or service, and that aim hasn’t really changed. But what has changed is how you can successfully do this in today’s competitive online market where users are generally more cautious and distrusting of brands… and that’s by using social proof. Continue reading
Here are the top 5 things you need to know! Continue reading
One minute. What can you do online in one minute…check an email, send a tweet… share a picture on Facebook? One minute. Sixty seconds. It’s not long when you think about it but a lot can happen in a minute, especially in an internet minute, when there are millions of other people doing exactly what you are doing in that very same minute. Continue reading
Social media is an ever-changing platform and sites such as YouTube have to strive to keep up with the consistent changing demands of its users in order to offer them the best online experience.
Estate agents occasionally ask us about lead follow-up. They want to know when the best time to follow up a lead is, fearing they might come across as desperate or trying hard sell tactics if they respond too fast. There are three statistics which real estate professionals should know… Continue reading
Spain has passed a new law forcing the American giant Google to pay newspapers a fee every time it links to one of their news stories on its search engine.
The law, known as the Canon AEDE, states that sites which link to a news article alongside a meaningful description will have to pay a bill to the publisher.
Google has received 41,000 requests in just four days from people hoping to have search results about themselves deleted from the search engine results pages (SERPs), the Wall Street Journal reports.
That amounts to roughly 10,000 requests per day, or 7 requests per minute. The European Court of Justice ruled last month that search engines must give their users the option to request information about themselves Continue reading
Google has launched a new online search removal request tool via a submission form as it starts the lengthy process of executing the “right to be forgotten” rule following its recent loss in a landmark EU court case.
Individuals will now have the right to request “irrelevant, outdated or inappropriate” information about them or their company to be removed from Google’s search results.
Google’s recently released an update to the way its search algorithm works, dubbed “Panda 4.0″ aimed at discriminating against websites that publish duplicate or spammy content. It has long been a conundrum as to the SEO value of real estate website listings which are imported from and exported to third party sites. So how will Google”s Panda 4.0 update affect real estate websites?
Pandas may look cute and cuddly, but they can be extremely hazardous to your health. The same can be said about Google’s most recent update to the way its search algorithm works, dubbed “Panda 4.0,”which is said to be wreaking havoc with some major brands on the web, according to Business Insider.
“The intent of Google’s updates is the same as all its previous updates: It is attempting to discriminate against spam webpages that publish duplicate, thin, or useless content simply for the purpose of getting search traffic from Google,” writes Jim Edwards for BI. Continue reading
The newish corporate face of Facebook has proven that indeed there is no such thing as a free lunch. Let me ask you this: when you post on your facebook page do you feel snubbed by your thousands of followers? Feel like you are speaking to yourself? Unless you’re posting funny videos, pictures of cute kittens or Justin Bieber it seems most people can no longer see them. Continue reading
Can businesses in Spain advertise on Twitter? A good question. We tried entering the details of two clients with about 1000 followers a piece and both over a year old. The first one was an established law firm based in Marbella (their target market is the Marbella area), and the other is a leading real estate agent also based in Marbella (their target market is outside of Spain). And this is what happened… Continue reading
As Spain’s leading internet marketing company, we at Voodoo are big spenders, and that’s official! We can reveal that we have surpassed the €1,000,000 milestone spent on Google Advertising.
That may be a drop in the ocean for Google, but it’s a good indication of the level trust our clients have placed on us over these recent difficult times, and a clear sign of success. Continue reading
Have you noticed when searching on Google that your competition’s search results is displayed with little thumbnail image of someone with their name written next to it?
Want to know what it is, if it’s of any benefit, and if so, how to get it?. Continue reading
A new study carried out by Searchmetrics has revealed a comprehensive list of factors that correlate with ranking highly in Google searches. The results are useful when considering an effective, ongoing internet marketing plan.
The study, aimed at identifying the key factors that help web pages rank well in Google searches, shows among other things that the number of times a web page is shared on Facebook and Twitter is closely correlated with how high it ranks in Google searches.
Search and social analytics company Searchmetrics analyzed search results from Google for 10,000 popular keywords and 300,000 websites in order to pick out the issues that correlate with a high Google ranking.