European privacy laws and spam regulations form the Directive on Privacy and Electronic Communication (EU E-Privacy Directive). Although the main goal of the regulation is outlined by the E-Privacy Directive, each country is free to interpret it into local law. This lack of consistency means that each EU member state has different email and privacy laws. The new law – The General Data Protection Regulation […]
Property agents and real estate companies will be familiar with lead generation and the positive impact it can have on a business. Many agents are missing the opportunity of turning a property inquiry into a sale because they are not tracking the leads in the first place. There are many steps between getting an initial property inquiry to selling the property and handing over the […]
The basic point is this: It’s bad to continually delete and add new lists to MailChimp willy-nilly. There are many reasons, but these are 4 which spring to mind: 1. You lose all the unsubscribes and cleaned emails each time, as well as all the list stats. The best way is to update lists. If someone unsubscribes from the list but you then delete said […]
Obtaining new leads can be a relatively straightforward process, but following up those leads and engaging with the client seems to be more hit than miss for most companies. We are going to take a look at the 3 main “undisputed truths” about lead nurturing, according to Seth Price, marketing strategist and content contributor at martechtoday.com. 1. Follow-ups have no limit Many companies have a […]
Google has now made it possible to target customers with ads directly in their inboxes via Gmail ads.
Want to stalk your website visitors? Here’s how to do it.
Estate agents occasionally ask us about lead follow-up. They want to know when the best time to follow up a lead is, fearing they might come across as desperate or trying hard sell tactics if they respond too fast. There are three statistics which real estate professionals should know…
If you’re currently running a Google AdWords PPC campaign do you know what your cost per conversion (lead) is? Can you tell which leads are organic and which ones come from PPC? If you don’t know the answer to these questions, chances are you’re wasting your money.