Half of Adults Cannot Identify Ads in Google Search

  Nearly 50% of adults cannot spot the paid adverts when looking at Google’s search results, according to a report by Ofcom. The ‘Adults’ media use and attitudes report’, surveyed 1,328 adults who use search engines and presented them with the following picture of a search engine results page (SERP). They were then given three options as to what they thought the first three results […]