[Comment] 3 Truths about Lead Nurturing

Obtaining new leads can be a relatively straightforward process, but following up those leads and engaging with the client seems to be more hit than miss for most companies. We are going to take a look at the 3 main “undisputed truths” about lead nurturing, according to Seth Price, marketing strategist and content contributor at martechtoday.com. 1. Follow-ups have no limit Many companies have a […]

‘Don’t freak out’ says Google, as SEO set for massive shake-up

SEO could be about to be turned on its head & those who have invested heavily into their Google ranking are not happy… Google are in the experimental stages of creating a new mobile-first index which will rank its search listings based on the mobile version of content, rather than the current desktop version…but ‘don’t freak out’ says Google’s Gary Illyes, there is still time to […]

Half of Adults Cannot Identify Ads in Google Search

  Nearly 50% of adults cannot spot the paid adverts when looking at Google’s search results, according to a report by Ofcom. The ‘Adults’ media use and attitudes report’, surveyed 1,328 adults who use search engines and presented them with the following picture of a search engine results page (SERP). They were then given three options as to what they thought the first three results […]

A21 Update: Mobile-friendliness Google Ranking D-Day

Barry Schwartz writing for seoroundtable.com today quotes Google’s Zineb Ait Bahajji, a Webmaster Trends Analyst, revealing that Google’s Mobile Friendly algorithm will have a bigger effect than that of Panda or Penguin. Barry writes that although this mobile-friendly algorithm only impacts mobile search, this “can be around 50% of all queries on Google these days. If your site is not mobile-friendly, it will suffer greatly […]

Google To Penalise Doorway Pages

Google will take algorithmic action on more doorway pages in the near future. The new algorithm adjustment will impact these pages trying to increase their search footprint, searchengineland.com reveals today. In a release via the Official Google Webmaster Central Blog today, Google’s Brian White writes that they “have a long-standing view that doorway pages that created solely for search engines can harm the quality of […]