Microsoft’s search engine ‘Bing’ has introduced its right to be forgotten form allowing Europeans to ask for pages of web content to be removed from its online search results.
The form, similar to the one that we saw Google introduce last month, gives its users an opportunity to request a link to be blocked from the site, which may be detrimental to their character, which will then be evaluated by a member of the Microsoft team.
Wondering why your Google+ profile pic and number of Google+ circles you’re in have vanished from search results? Don’t worry, it’s not that Google doesn’t like the look of your mug. Google’s John Mueller announced they are making a major change in the search results around authorship. Specifically, Google is dropping the profile photo and circle count from the search listings where authorship is assigned to a web page. Continue reading
Search engine optimization — SEO — may seem like some form of obscure magic code known only to a handful of overpaid consultants. The truth is there is a science to it. Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals which search engines look for when determining the relevance of a site to a search query. Continue reading
Google’s recently released an update to the way its search algorithm works, dubbed “Panda 4.0″ aimed at discriminating against websites that publish duplicate or spammy content. It has long been a conundrum as to the SEO value of real estate website listings which are imported from and exported to third party sites. So how will Google”s Panda 4.0 update affect real estate websites?
Pandas may look cute and cuddly, but they can be extremely hazardous to your health. The same can be said about Google’s most recent update to the way its search algorithm works, dubbed “Panda 4.0,”which is said to be wreaking havoc with some major brands on the web, according to Business Insider.
“The intent of Google’s updates is the same as all its previous updates: It is attempting to discriminate against spam webpages that publish duplicate, thin, or useless content simply for the purpose of getting search traffic from Google,” writes Jim Edwards for BI. Continue reading
Google may be forced to be more forthcoming when asked to remove information about individuals from its search results. This follows Google’s loss in a landmark court case which questioned the amount of control they were administering over data privacy in Europe. Continue reading
A client of ours – we’ll call him John Smith – wrote to us with this very good question:
“I’m thinking of buying ExpatRemovals.co.uk for my removal service for expats. The chap I am buying it from says that from an SEO point of view, ‘this domain name will drive substantial targeted traffic to your website for years to come as each and every month 1000’s of people type the term ‘Expat Removals’ into Google, making this name an absolute category killer!’
“Would this be a good domain for us and to run landing page traffic? Would it receive a lot of traffic because of the keywords in the domain?” Continue reading
Google changed the search engine market in the 90s by evaluating a website’s backlinks instead of just the content, like others did. Updates like Panda and Penguin show a shift in importance towards content. Will backlinks lose their importance? Continue reading
BBC News – Facebook has agreed a deal to share public data from its users with Yandex – Russia’s largest search engine. The deal will give Yandex full access to public data from users in Russia, Turkey and CIS countries including Ukraine, Belarus and Kazakhstan. The data includes users’ posts and comments on them. Profiles or posts set to “private” will not be searchable. Continue reading
Google has released a new Webmaster Help video featuring Matt Cutts talking about duplicate and unique meta descriptions. Cutts answers this submitted question: Is it necessary for each single page within my website to have a unique metata description? Continue reading
To mark 15th Birthday at the end of September, the world’s biggest search engine Google revealed ‘Hummingbird’ a new search algorithm.
For those of you with a foot in SEO this differs from the Panda (Feb 2011, bad content) and Penguin (April 2012, bad linking) updates from the past couple of years in that it is not an update, but a completely new algorithm. Continue reading
Have you noticed when searching on Google that your competition’s search results is displayed with little thumbnail image of someone with their name written next to it?
Want to know what it is, if it’s of any benefit, and if so, how to get it?. Continue reading
Fingers and toes crossed. This week Google has launched a massive update to its Penguin web-spam algorithm, which promises to have a big impact on search results. So if you’ve now discovered that your website is no longer on page 1 of Google, you have probably been Penguined. Continue reading
A Costa del Sol internet marketing company has launched a new package aimed at proving online marketing cover for local businesses with very limited budgets.
As the name suggests, Voodoo Internet Marketing’s new ‘Bare Bones’ package fills the gap for members of the Marbella and wider Costa del Sol business community who, due to difficult trading conditions in Spain, feel they cannot afford online marketing.
This monthly plan enables them to keep a ‘bare bones’ presence online. Continue reading
A question we get asked regularly by clients whose facebook pages we manage at Voodoo Internet Marketing is: ‘what are the login details for my Facebook page?’
Seems like a perfectly reasonable question, but the answer is a little long-winded so I thought: ‘why not write this down for all and sundry to see and save me having to explain this each and every time’. Continue reading
SAN FRANCISCO-based customer service software provider Zendesk announced in a blog post that they had been hacked.
“We’ve become aware that a hacker accessed our system this week,” wrote Mikkel Svane of Zendesk.
“As soon as we learned of the attack, we patched the vulnerability and closed the access that the hacker had.”
Don’t know your SEO from your SERPs? Bamboozled by all the web jargon? Here is a simple, no-nonsense, plain English 3 step guide of figuring out if your company is being found on the internet by your customers. Firstly decide on what search engine you want to be found on, the main ones are Bing, Yahoo and Google. Continue reading
Conservative MP Louise Mensch has launched a microblogging social media site to rival Twitter.
Ms Mensch is a prolific Twitter user with almost 60,000 followers but said she has grown “frustrated” with it.
Her new site – Menshn – aims to keep conversations on topic and allows 180 character posts – 40 more than Twitter.
The site, jointly owned by ex-Labour digital adviser Luke Bozier, was only available in the US initially but aimed to launch in the UK before the London Olympics. The launch was brought forward for the Euro 2012 championships due to the vast amount of discussion about it on other social media.
Pay-per-click web advertising can be an effective and inexpensive way to attract new business, according to a recent article published by Reuters.
Ads are quick and cheap to produce and their effectiveness can be easily gauged. For firms looking to attract new business, pay-per-click advertising on search engines, social media and other sites is worth a try.
Businesses can start an internet marketing campaign with a search engine like Google. Companies often invest heavily on consultants to help make sure they appear at the top of the organic search results page (SEO).