Conservative MP Louise Mensch has launched a microblogging social media site to rival Twitter.
Ms Mensch is a prolific Twitter user with almost 60,000 followers but said she has grown “frustrated” with it.
Her new site – Menshn – aims to keep conversations on topic and allows 180 character posts – 40 more than Twitter.
The site, jointly owned by ex-Labour digital adviser Luke Bozier, was only available in the US initially but aimed to launch in the UK before the London Olympics. The launch was brought forward for the Euro 2012 championships due to the vast amount of discussion about it on other social media.