In support of industry-wide efforts to provide more information to consumers, Google are changing their “Ads By Google” in-ads notice icon for PPC ads to a new icon that expands to an “AdChoices” label.
AdChoices is an industry standard “i” icon that expands to “AdChoices” when users move their cursor over the icon. Giving users clear notice about the PPC ads they see is a high priority for Google and for many in the online PPC advertising industry at large. Users who click this label are taken to a page where they can learn more about online advertising and the PPC ads they see.
Already in use in the US since last year, these notifications were developed by the Interactive Advertising Bureau (IAB Europe)-led Self-Regulatory Program for Online Behavioral Advertising to proactively give users notice and choice about the PPC ads they see.
Users who click on the “AdChoices” label will be taken to a page where they can learn more about online PPC advertising and the ads they are shown. This page will also link to the Ads Preferences Manager, where users can control the types of interest-based ads they see on the Google Display Network.
Google states that it is “committed to providing users clear choice and information about the ads they see.”