A21 Update: Mobile-friendliness Google Ranking D-Day

Barry Schwartz writing for seoroundtable.com today quotes Google’s Zineb Ait Bahajji, a Webmaster Trends Analyst, revealing that Google’s Mobile Friendly algorithm will have a bigger effect than that of Panda or Penguin. Barry writes that although this mobile-friendly algorithm only impacts mobile search, this “can be around 50% of all queries on Google these days. If your site is not mobile-friendly, it will suffer greatly […]

Google To Penalise Doorway Pages

Google will take algorithmic action on more doorway pages in the near future. The new algorithm adjustment will impact these pages trying to increase their search footprint, searchengineland.com reveals today. In a release via the Official Google Webmaster Central Blog today, Google’s Brian White writes that they “have a long-standing view that doorway pages that created solely for search engines can harm the quality of […]

Facebook Set to Tackle ‘Click- Baiting’

Facebook announced this week that it is making some improvements to the News Feed function on its site. There will be two updates, the first is to help reduce click-baiting headlines, and the second is to help people see links shared on Facebook in the best format. ‘Click-baiting’ is a method where publishers post vague links with a headline to encourage people to click on […]

Blogger Sued After Bad Restaurant Review Ranks Highly in Google

A French judge has ruled that blogger Caroline Doudet should pay damages to a restaurant owner after her negative blog review was ranking highly in Google’s search results and damaging the restaurants reputation. Ms Doudet was sued by the restaurant owner of II Giardino, based in a region of southwestern France, after she wrote a not so flattering blog review about the ‘poor service’ and […]

Google’s revenue boosted by ads as business boss exits

Google has reported a 22% rise in its revenue during March-June compared to last year’s figures. Revenue rose by a whopping $16bn (£9.4bn) and profits were up by 6% to $3.4bn, according to the firms in its earnings report. The strong demand for Google’s advertising campaigns has boosted revenues beyond expectations. Google announced that the chief business officer Nikesh Arora was leaving for SoftBank. Mr Arora, […]

Bing follows Google in launching ‘right to be forgotten’ form

Microsoft’s search engine ‘Bing’ has introduced its right to be forgotten form allowing Europeans to ask for pages of web content to be removed from its online search results. The form, similar to the one that we saw Google introduce last month, gives its users an opportunity to request a link to be blocked from the site, which may be detrimental to their character, which will […]

Walkthrough: How to invite LinkedIn connections to Like your Facebook page

Setting aside that most of the people who have Liked your Facebook page probably don’t get to see your posts anyway, size still matters – at least to company bosses. Unless your page is about laughing babies or cars or Justin Bieber, building your audience of Likes for a Facebook page can be a little hard work, especially if you’re not prepared to pay Facebook […]