Pay-per-click can pay off for advertisers

Pay-per-click web advertising can be an effective and inexpensive way to attract new business, according to a recent article published by Reuters.

Ads are quick and cheap to produce and their effectiveness can be easily gauged. For firms looking to attract new business, pay-per-click advertising on search engines, social media and other sites is worth a try.

Businesses can start an internet marketing campaign with a search engine like Google. Companies often invest heavily on consultants to help make sure they appear at the top of the organic search results page (SEO).

But you can also advertise your way onto the first page. With Google’s AdWords, a qualified Google partner can help you write your ads and decide on the search terms they should be connected to. Advertisers are only charged when someone clicks on the ad (pay-per-click, or PPC).

With advertisers bidding against each other to secure a connection to search terms, the price can fluctuate based on popularity, and popular phrases usually cost more each time someone clicks on the ad.

Advertisers can trim costs and get a better position on the search results page by getting a high-quality score — a Google measure of how relevant the ad, keywords and landing page are to the search.

Businesses can also improve their return on investment from Google Adwords pay-per-click marketing by carefully targeting specific geographic areas and by aiming their ads only at users who speak their language. Campaigns can be customised to target specific demographics, ads can be scheduled to show at certain times of the day or week, and even specific websites displaying Google ads can be selected based on subject matter relevant to the goods or services offered by the advertiser.

The effectiveness of a pay-per-click campaign using Google Adwords can be closely monitored and analyzed using conversion tracking methods. To get the very best out of a campaign, advertisers can run comparison tests between various alternative landing pages.

For many businesses the best way to approach pay-per-click advertising is to employ the services of a Qualified Google Partner such as Voodoo Designz. With the specialised knowledge and experience gained from setting up and managing pay-per-click campaigns for companies from a wide range of market sectors, Voodoo Designz are the perfect choice to get your company’s pay-per-click ad campaign off to a flying start!

Voodoo Designz can offer a complete internet marketing package, including web design, SEO, social media marketing and of course pay-per-click advertising.

To find out more about pay-per-click advertising or our other services, contact Voodoo Designz today.