Russia’s Yandex to display Facebook posts & comments in results

BBC News – Facebook has agreed a deal to share public data from its users with Yandex – Russia’s largest search engine. The deal will give Yandex full access to public data from users in Russia, Turkey and CIS countries including Ukraine, Belarus and Kazakhstan. The data includes users’ posts and comments on them. Profiles or posts set to “private” will not be searchable. The move is expected to help Yandex improve search results and boost traffic on Facebook in Russia.

“In the near future, Yandex’s search results will display not only Facebook users’ posts but also others’ comments on them,” Yandex said in a statement.

“Users can find out what those on the social network are saying about the current headline news events, for example, or the latest movies.”

Facebook, the world’s biggest social networking site, trails domestic players in the Russian market.

Yandex, which is the leading search engine in Russia, said that it would take into consideration the popularity of things on Facebook while ranking search results.

It said that getting full access to the social network’s public data meant that “Facebook will be better represented in Yandex’s search results”.

“We see one of our key tasks as being the creation of social search services, using content from all the popular social networks in equal measure.

“This would allow a user to find an old friend without having to register on every single social network one after another,” it added.

Source & Full Story: BBC News

Alfredo Bloy-Dawson from leading Spain based SEO and internet marketing company Voodoo Internet Marketing said: “It is an interesting development to the constant evolution of what expects to see in search results. we are already seeing related news showing up in the SERPS.”

“The big question is why isn’t Google doing this already?” he added.