SEO could be about to be turned on its head & those who have invested heavily into their Google ranking are not happy…
Google are in the experimental stages of creating a new mobile-first index which will rank its search listings based on the mobile version of content, rather than the current desktop version…but ‘don’t freak out’ says Google’s Gary Illyes, there is still time to ensure that you are ready for the switch when it happens some time this year.
Nearly 50% of adults cannot spot the paid adverts when looking at Google’s search results, according to a report by Ofcom.
The ‘Adults’ media use and attitudes report’, surveyed 1,328 adults who use search engines and presented them with the following picture of a search engine results page (SERP). They were then given three options as to what they thought the first three results on the SERP were.
Google is rolling out a new ad targeting method called Customer Match. It is a new product designed to help you reach your customers on Google Search, YouTube, and Gmail – when it matters most. Continue reading →
If you manage a website, you need a deep understanding of how users find your site and how your content appears on Google’s search results. Until now, this data was shown in the Search Queries report, probably the most used feature in Webmaster Tools… Continue reading →
Barry Schwartz writing for SearchEngineLand.com this week warned people whose websites use AJAX that “Google may stop crawling those pages” adding that more details are to come from Google as early as next week. Continue reading →
Google confirmed the release of Penguin 3.0 on Friday – the first Penguin update in over a year. Penguin targets sites deemed to be spammy, especially those found in violation of Google’s guidelines about linking. Continue reading →
Ever been flummoxed by a site’s ranking getting nailed in English on Google.co.uk but still ranking high and dry in other languages? Me too. Try telling the client “English? Naaaaah. Don’t worry about English. You’re page 1 for Latvian!”
But if Google has a problem with your site, why only in English? Whyyyyy? Continue reading →
A French judge has ruled that blogger Caroline Doudet should pay damages to a restaurant owner after her negative blog review was ranking highly in Google’s search results and damaging the restaurants reputation.
Ms Doudet was sued by the restaurant owner of II Giardino, based in a region of southwestern France, after she wrote a not so flattering blog review about the ‘poor service’ and ‘poor attitude’ that she encountered after dining there in 2013.
Microsoft’s search engine ‘Bing’ has introduced its right to be forgotten form allowing Europeans to ask for pages of web content to be removed from its online search results.
The form, similar to the one that we saw Google introduce last month, gives its users an opportunity to request a link to be blocked from the site, which may be detrimental to their character, which will then be evaluated by a member of the Microsoft team.
If you’re currently running a Google AdWords PPC campaign do you know what your cost per conversion (lead) is? Can you tell which leads are organic and which ones come from PPC? If you don’t know the answer to these questions, chances are you’re wasting your money. Continue reading →
Google has received 41,000 requests in just four days from people hoping to have search results about themselves deleted from the search engine results pages (SERPs), the Wall Street Journal reports.
That amounts to roughly 10,000 requests per day, or 7 requests per minute. The European Court of Justice ruled last month that search engines must give their users the option to request information about themselves Continue reading →
Google has launched a new online search removal request tool via a submission form as it starts the lengthy process of executing the “right to be forgotten” rule following its recent loss in a landmark EU court case.
Individuals will now have the right to request “irrelevant, outdated or inappropriate” information about them or their company to be removed from Google’s search results.
Google may be forced to be more forthcoming when asked to remove information about individuals from its search results. This follows Google’s loss in a landmark court case which questioned the amount of control they were administering over data privacy in Europe. Continue reading →
A client of ours – we’ll call him John Smith – wrote to us with this very good question:
“I’m thinking of buying ExpatRemovals.co.uk for my removal service for expats. The chap I am buying it from says that from an SEO point of view, ‘this domain name will drive substantial targeted traffic to your website for years to come as each and every month 1000’s of people type the term ‘Expat Removals’ into Google, making this name an absolute category killer!’
“Would this be a good domain for us and to run landing page traffic? Would it receive a lot of traffic because of the keywords in the domain?” Continue reading →
Google changed the search engine market in the 90s by evaluating a website’s backlinks instead of just the content, like others did. Updates like Panda and Penguin show a shift in importance towards content. Will backlinks lose their importance? Continue reading →
As Spain’s leading internet marketing company, we at Voodoo are big spenders, and that’s official! We can reveal that we have surpassed the €1,000,000 milestone spent on Google Advertising.
That may be a drop in the ocean for Google, but it’s a good indication of the level trust our clients have placed on us over these recent difficult times, and a clear sign of success. Continue reading →
Google has released a new Webmaster Help video featuring Matt Cutts talking about duplicate and unique meta descriptions. Cutts answers this submitted question: Is it necessary for each single page within my website to have a unique metata description? Continue reading →