Nearly 50% of adults cannot spot the paid adverts when looking at Google’s search results, according to a report by Ofcom. The ‘Adults’ media use and attitudes report’, surveyed 1,328 adults who use search engines and presented them with the following picture of a search engine results page (SERP). They were then given three options as to what they thought the first three results […]
Q. “Can you please tell me if the bounce rate at 80% and the duration on the site at under 10 seconds is normal on the type of campaigns we are running? What can we do to improve this? Should we be concerned?”
If you’re currently running a Google AdWords PPC campaign do you know what your cost per conversion (lead) is? Can you tell which leads are organic and which ones come from PPC? If you don’t know the answer to these questions, chances are you’re wasting your money.
In support of industry-wide efforts to provide more information to consumers, Google are changing their “Ads By Google” in-ads notice icon for PPC ads to a new icon that expands to an “AdChoices” label. AdChoices is an industry standard “i” icon that expands to “AdChoices” when users move their cursor over the icon. Giving users clear notice about the PPC ads they see is a […]
Pay-per-click web advertising can be an effective and inexpensive way to attract new business, according to a recent article published by Reuters. Ads are quick and cheap to produce and their effectiveness can be easily gauged. For firms looking to attract new business, pay-per-click advertising on search engines, social media and other sites is worth a try. Businesses can start an internet marketing campaign with […]
A new study carried out by Searchmetrics has revealed a comprehensive list of factors that correlate with ranking highly in Google searches. The results are useful when considering an effective, ongoing internet marketing plan. The study, aimed at identifying the key factors that help web pages rank well in Google searches, shows among other things that the number of times a web page is shared […]
PPC (Pay-Per-Click) advertising is one of the most effective paid internet marketing strategies you can use to drive traffic to your site. Search engine marketing campaigns allow you to effectively target customers searching for products and services that you offer. But managing an online internet marketing campaign can require close attention and diligence. A qualified professional has experience and proficiency in creating AdWords campaigns for […]