[Comment] 3 Truths about Lead Nurturing

Obtaining new leads can be a relatively straightforward process, but following up those leads and engaging with the client seems to be more hit than miss for most companies.

We are going to take a look at the 3 main “undisputed truths” about lead nurturing, according to Seth Price, marketing strategist and content contributor at martechtoday.com. Continue reading

Over 50% of Search Traffic comes from Smartphones and Tablets

mobile searchIt has been two years since Google first announced to the world that search queries from smartphones and tablets had overtaken desktop searches.

Although Google and Bing have not since released any official updates regarding the volume of mobile traffic vs. desktop traffic, many leading content performance marketing platforms support Google’s initial announcement. Continue reading

Online Marketing 101: Using Social Proof to Gain Trust

The main aim of a marketing campaign is to get a user to buy (or buy into) your product or service, and that aim hasn’t really changed. But what has changed is how you can successfully do this in today’s competitive online market where users are generally more cautious and distrusting of brands… and that’s by using social proof. Continue reading

‘Don’t freak out’ says Google, as SEO set for massive shake-up

mobile first ranking GoogleSEO could be about to be turned on its head & those who have invested heavily into their Google ranking are not happy…

Google are in the experimental stages of creating a new mobile-first index which will rank its search listings based on the mobile version of content, rather than the current desktop version…but ‘don’t freak out’ says Google’s Gary Illyes, there is still time to ensure that you are ready for the switch when it happens some time this year.

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Half of Adults Cannot Identify Ads in Google Search

 

google-adsNearly 50% of adults cannot spot the paid adverts when looking at Google’s search results, according to a report by Ofcom.

The ‘Adults’ media use and attitudes report’, surveyed 1,328 adults who use search engines and presented them with the following picture of a search engine results page (SERP). They were then given three options as to what they thought the first three results on the SERP were.

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