The main aim of a marketing campaign is to get a user to buy (or buy into) your product or service, and that aim hasn’t really changed. But what has changed is how you can successfully do this in today’s competitive online market where users are generally more cautious and distrusting of brands… and that’s by using social proof.
Even the highest profile public figures have fallen victim to cutting corners with whom they trust to manage their social media. Yesterday’s BBC report reveals the British Premier is no stranger to getting the odd splash of egg on his face. “Prime Minister David Cameron appeared to accidentally follow a high-class escort agency on Twitter,” it reads. “Number 10 told the BBC the account had been followed […]
In attempt to cut down on online harassment, microblogging site, Twitter has introduced ‘report abuse’ button on the latest version of the iPhone app.
A Costa del Sol internet marketing company has launched a new package aimed at proving online marketing cover for local businesses with very limited budgets. As the name suggests, Voodoo Internet Marketing’s new ‘Bare Bones’ package fills the gap for members of the Marbella and wider Costa del Sol business community who, due to difficult trading conditions in Spain, feel they cannot afford online marketing. […]
SAN FRANCISCO-based customer service software provider Zendesk announced in a blog post that they had been hacked. “We’ve become aware that a hacker accessed our system this week,” wrote Mikkel Svane of Zendesk. “As soon as we learned of the attack, we patched the vulnerability and closed the access that the hacker had.”
In a bid to stop email spoofing, Twitter has implemented a new technology called DMARC. This follows an increase in reports of phishing emails that appear to come from twitter.com addresses. Josh Aberant from Twitter said: “there’s no shortage of bad actors sending emails that appear to come from a Twitter.com address in order to trick you into giving away key details about your Twitter […]
Pinterest, a content sharing service that allows members to “pin” images, videos and other objects to their pinboard continues to grow and could soon top Twitter. Latest research reveals that 15% of Americans currently use Pinterest, and 16% use Twitter, according to Pew Research Center.
With the new profile design from Twitter the covers photo has been rolled out in much in the same way as facebook and google+. You can add yours in 5 easy steps Step 1: Log in to your Twitter account click on the cog icon in the top right corner. From the drop-down menu, select “Settings”